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DYNAMIC IDENTITIES IN CULTURAL AND PUBLIC CONTEXT By Ulrike Felsing
US $24.99
ApproximatelyRM 105.18
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Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Shipping:
US $6.37 (approx RM 26.81) USPS Ground Advantage®.
Located in: Randolph, New Jersey, United States
Delivery:
Estimated between Thu, 9 Oct and Tue, 14 Oct to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
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Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
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eBay item number:177461656217
Item specifics
- Condition
- Type
- Paperback
- Publication Name
- Lars Muller Publishers
- Item Height
- 9.25 inches
- ISBN-10
- 3037781637
- ISBN
- 9783037781630
About this product
Product Identifiers
Publisher
Lars Muller Publishers
ISBN-10
3037781637
ISBN-13
9783037781630
eBay Product ID (ePID)
72526433
Product Key Features
Book Title
Dynamic Identities in Cultural and Public Context
Number of Pages
256 Pages
Language
English
Publication Year
2009
Topic
Design, Drafting, Drawing & Presentation, Graphic Arts / Commercial & Corporate, General
Illustrator
Yes
Genre
Design, Philosophy, Architecture
Format
Trade Paperback
Dimensions
Item Weight
13 Oz
Item Length
9.4 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
Synopsis
This publication studies methods for creating flexible looks for public and cultural institutions. The conventional logos traditionally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components in their logo but instead from a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the general (the philosophy of the institution, the program) and the specific (e.g., changing exhibitions and events). The author describes the effect and potential of looks and offers general criteria that distinguish fully developed, dynamic looks. The subject is also presented in the form of artistic projects and with reference examples from the natural sciences and the humanities. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis, This publication studies methods for creating flexible looks for public and cultural institutions. The classic logos normally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components of identity in a logo, forming instead a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the fundamentals (the philosophy of the institution, its program) and the specifics (e.g., temporary exhibitions and events). The author describes the effect and potential of looks and offers the criteria that distinguish fully developed, dynamic looks. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis. ILLUSTRATIONS 200
Item description from the seller
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