Business Marketing Management: A Strategic View of Industrial and Organiz - New

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Brand
Unbranded
Book Title
Business Marketing Management: A Strategic View of Industrial an
MPN
Does not apply
Level
Business
ISBN
9780030291791
Category

About this product

Product Identifiers

Publisher
Dryden Press
ISBN-10
0030291798
ISBN-13
9780030291791
eBay Product ID (ePID)
20210

Product Key Features

Number of Pages
752 Pages
Publication Name
Business Marketing Management : a Strategic View of Industrial and Organizational Markets
Language
English
Publication Year
2000
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Author
Michael D. Hutt, Thomas W. Speh
Series
Marketing Ser.
Format
Trade Paperback

Dimensions

Item Weight
53.5 Oz
Item Length
10.2 in
Item Width
8.3 in

Additional Product Features

Edition Number
7
Intended Audience
College Audience
LCCN
00-105310
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.8/04
Synopsis
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
LC Classification Number
HF5415.13.H87 2001

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