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Essentials of Strategic Management by Hunger and Wheelen. 5th Edition-Paperback

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eBay item number:176503354694

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9780136006695

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0136006698
ISBN-13
9780136006695
eBay Product ID (ePID)
92334796

Product Key Features

Number of Pages
216 Pages
Publication Name
Essentials of Strategic Management
Language
English
Publication Year
2010
Subject
Research, Strategic Planning
Type
Textbook
Author
Thomas Wheelen
Subject Area
Social Science, Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
12.8 Oz
Item Length
9 in
Item Width
6.9 in

Additional Product Features

Edition Number
5
Intended Audience
College Audience
LCCN
2010-007380
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.4012
Table Of Content
Brief Contents Part 1: Introduction to Strategic Management Chapter 1: Basic Concepts of Strategic Management Chapter 2: Corporate Governance, Ethics, and Social Responsibility Part 2: Scanning the Environment Chapter 3: Environmental Scanning and Industry Analysis Chapter 4: Internal Scanning: Organizational Analysis Part 3: Strategy Formulation Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy Chapter 6: Strategy Formulation: Corporate Strategy Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice Part 4: Strategy Implementation and Control Chapter 8: Strategy Implementation: Organizing for Action Chapter 9: Strategy Implementation: Staffing and Leading Chapter 10: Evaluation and Control Part 5: Introduction to Case Analysis Chapter 11: Suggestions for Case Analysis Appendix A: Suggested Techniques for Case Analysis and Presentation Appendix B: Resources for Case Research Appendix C: Strategic Audit of a Corporation
Edition Description
Revised edition,New Edition
Synopsis
For undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management , while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point., Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management , while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point., Essentials of Strategic Management offers a concise explanation of the most important concepts and techniques in strategic management. Further, the brevity of this text makes it suitable for use in corporate and executive training programs. KEY TOPICS: Basic Concepts of Strategic Management; Corporate Governance, Ethics, and Social Responsibility; Environmental Scanning and Industry Analysis; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis and Business Strategy; Strategy Formulation: Corporate Strategy; Strategy Formulation: Functional Strategy and Strategic Choice; Strategy Implementation: Organizing for Action; Strategy Implementation: Staffing and Leading; Evaluation and Control; Suggestions for Case Analysis MARKET: For professionals in fields of strategic planning and competitive strategy.
LC Classification Number
HD30.28.H867 2010

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