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Professional Services Marketing: How the Best Firms Build Premie
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“Slight Creasing To Spine and Wear To Edges Of Pages”
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Located in: South East, United Kingdom
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eBay item number:176288786924
Item specifics
- Condition
- Good
- Seller Notes
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- Book Title
- Professional Services Marketing: How the Best Firms Build Premie
- ISBN
- 9780470438992
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
- Item Height
- 232mm
- Publisher
- John Wiley and Sons Ltd
- Item Width
- 160mm
- Subject
- Marketing
- Item Weight
- 550g
- Number of Pages
- 352 Pages
About this product
Product Information
A proven, experience-tested, research-based approach to marketing for professional services firms Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms. Based on insight from firms that succeed and the science of how clients buy, it's the perfect book for consultants, attorneys, accountants, engineers, and other professional service providers. The book covers five key areas that are critical for firms that want to grow their revenues and themselves--creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; lead generation strategies; and developing business by winning new clients. It includes case studies that illustrate major points and quotes and stories from well-respected professionals in the industry. Mike Schultz (Framingham, MA) is Co-President of Wellesley Hills Group, where he works as a consultant and expert in professional services marketing. John E. Doerr (Framingham, MA) is Co-President of Wellesley Hills Groups and has spent 30 years in professional services.
Product Identifiers
Publisher
John Wiley and Sons Ltd
ISBN-13
9780470438992
eBay Product ID (ePID)
94520396
Product Key Features
Publication Name
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
352 Pages
Dimensions
Item Height
232mm
Item Width
160mm
Item Weight
550g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:176288786924
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