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Consumer Behavior: Buying Having and Being 13th Edition (Rental Edition)

Montes Media
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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Brand
Unbranded
MPN
Does not apply
ISBN
9780135225691

About this product

Product Identifiers

Publisher
Pearson Books
ISBN-10
0135225698
ISBN-13
9780135225691
eBay Product ID (ePID)
6038286556

Product Key Features

Edition
13
Book Title
Consumer Behavior : Buying, Having, Being
Number of Pages
640 Pages
Language
English
Topic
Consumer Behavior
Publication Year
2019
Illustrator
Yes
Genre
Business & Economics
Author
Michael Solomon
Format
Hardcover

Dimensions

Item Length
10.9 in
Item Width
8.5 in

Additional Product Features

LCCN
2018-049249
Dewey Edition
23
Dewey Decimal
658.8/342
Table Of Content
PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR Buying, Having, and Being: An Introduction to Consumer Behavior Consumer and Social Well-Being PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR Perception Learning and Memory Motivation and Affect The Self and Gender Identity Personality, Lifestyles, and Values PART 3: CHOOSING AND USING PRODUCTS Attitudes and Persuasive Communications Decision Making Buying, Using, and Disposing PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS Group Influences and Social Media Income and Social Class Subcultures Culture APPENDICES Careers in Consumer Research Research Methods Sources of Secondary Data
Synopsis
For consumer behavior courses. Beyond consumer behavior: How buying habits shape identity Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior. Hallmark features of this title A student-friendly framework and writing style The author is an active consumer behavior instructor and researcher who uses a conversational, lively narrative to speak to today's students. Relevant examples and references to brands students know and love engage students in the readings. Chapter-Opening Objectives and End-of-Chapter Summaries, organized around these objectives, help keep students focused on key issues and understand the material they've just read. New and updated features of this title Coverage of new trends, opportunities and challenges UPDATED: The latest trending terms, including the "internet of things," "product curators," and "dadchelor parties," are incorporated throughout the text. UPDATED: New examples, cases, and research studies better address rapidly changing trends in consumer behavior. UPDATED: Marketing Opportunity and Marketing Pitfall boxes highlight new ways in which organizations have capitalized on a marketing opportunity or have handled their marketing strategy ineffectively. Current research and data UPDATED: The latest research helps students more clearly connect the decisions companies make to their success or failure. 50% NEW: Case Studies examine companies across the globe, helping students to see the practical applications of consumer behavior. UPDATED: Data Assignments include real data sets from market research company, GfK, and tie together concepts across the chapters in each section. Students work with these data sets to analyze consumer behavior and make strategic marketing decisions., Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
LC Classification Number
HF5415.32.S6 2019

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