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Principles of Marketing, Student Value Edition (15th Edition)
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Located in: Fairless Hills, Pennsylvania, United States
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Estimated between Mon, 10 Jun and Wed, 12 Jun to 43230
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eBay item number:173363643263
Item specifics
- Condition
- ISBN
- 9780133128246
- EAN
- 9780133128246
- Subject Area
- Business & Economics
- Publication Name
- Principles of Marketing, Student Value Edition
- Item Length
- 10.8 in
- Publisher
- Pearson Education
- Subject
- Marketing / General
- Publication Year
- 2013
- Type
- Textbook
- Format
- Ringbound
- Language
- English
- Item Height
- 0.9 in
- Item Width
- 8.3 in
- Item Weight
- 44 Oz
- Number of Pages
- 734 Pages
About this product
Product Information
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. "Principles of Marketing "helps current and aspiring marketers master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage from traditional marketing all-stars such as P&G and McDonald s to new-age digital competitors such as Apple and Google."
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133128245
ISBN-13
9780133128246
eBay Product ID (ePID)
159910933
Product Key Features
Publication Name
Principles of Marketing, Student Value Edition
Format
Ringbound
Language
English
Subject
Marketing / General
Publication Year
2013
Type
Textbook
Subject Area
Business & Economics
Number of Pages
734 Pages
Dimensions
Item Length
10.8 in
Item Height
0.9 in
Item Width
8.3 in
Item Weight
44 Oz
Additional Product Features
Edition Number
15
Intended Audience
College Audience
Copyright Date
2014
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:173363643263
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Item location:
Fairless Hills, Pennsylvania, United States
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| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| US $3.98 (approx RM 18.70) | US $1.59 (approx RM 7.47) | United States | Economy Postage (USPS Media MailTM) | Estimated between Mon, 10 Jun and Wed, 12 Jun to 43230 |
| US $12.99 (approx RM 61.03) | US $5.00 (approx RM 23.49) | United States | Expedited Postage (USPS Priority Mail®) | Estimated between Mon, 10 Jun and Wed, 12 Jun to 43230 |
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