TATA The Evolution of a Corporate Brand by Morgen Witzel 0670084069

ddflets
(7046)
Seller's other items
Contact seller
US $5.99
ApproximatelyRM 25.06
Condition:
Very Good
“Book is in excellent condition on the inside with library of seal on the first page. Dust jacket is ”... Read moreabout condition
Shipping:
US $6.00 (approx RM 25.10) USPS Media MailTM.
Located in: Livonia, Michigan, United States
Delivery:
Estimated between Thu, 13 Nov and Thu, 20 Nov to 94104
Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the shipping service selected, the seller's shipping history, and other factors. Delivery times may vary, especially during peak periods.
Returns:
No returns accepted.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:167869858761

Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Book is in excellent condition on the inside with library of seal on the first page. Dust jacket is ...
Country of Origin
India
Narrative Type
Nonfiction
Original Language
English
ISBN
9780670084067
Category

About this product

Product Identifiers

Publisher
Penguin Books India Pvt, The Limited
ISBN-10
0670084069
ISBN-13
9780670084067
eBay Product ID (ePID)
99698943

Product Key Features

Book Title
Tata
Number of Pages
240 Pages
Language
English
Publication Year
2010
Topic
Marketing / General, Personal Success, Public Relations, General, International / General
Illustrator
Yes
Genre
Business & Economics
Author
Morgen Witzel
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
16 Oz
Item Length
9.5 in
Item Width
6.5 in

Additional Product Features

Intended Audience
Trade
LCCN
2010-308679
Dewey Edition
22
Dewey Decimal
659.2
Synopsis
A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you're an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
LC Classification Number
HD59.6.I4W58 2010

Item description from the seller

About this seller

ddflets

100% positive feedback•13K items sold

Joined Jun 2001
Usually responds within 24 hours
Welcome to my eBay Store. Please add me to your list of favorite sellers and visit often. Thank you for your business.
Visit storeContact

Detailed Seller Ratings

Average for the last 12 months
Accurate description
5.0
Reasonable shipping cost
4.9
Shipping speed
5.0
Communication
5.0

Popular categories from this store

See allcategories
BooksDance MemorabiliaMovie MemorabiliaMusicPrograms Yearbooks Guides etcTheatre ProgramsOther

Seller feedback (7,333)

All ratingsselected
Positive
Neutral
Negative
  • r***r (165)- Feedback left by buyer.
    Past month
    Verified purchase
    Super responsive seller. Music book was packed up super well, totally professional with “do not bend” to ensure safe, un-damaged delivery. excellent buying experience. much appreciated high quality service all around. thank you!
    America America Album Songbook (#167537435031)
  • 6***a (54)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    The item was delivered quickly and was well-packaged. The seller provided an accurate description of the product. Very satisfactory experience.
    Got To Give It Up (Part 1) by Marvin Gaye sheet music (#156126015917)
  • a***6 (20)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    This is an outstanding seller! My fragile item was described correctly, packed very securely and shipped quickly. This seller clearly takes pride in their work and cares about making sure conducting business with them is a pleasure. I highly recommend them and would definitely purchase from them again.
    Memory from "Cats" by Andrew Lloyd Webber sheet music (#156983441475)
See all feedback

More to explore :