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Baked In : Creating Products and Businesses That Market Themselves by Alex... - Picture 1 of 1
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Baked In : Creating Products and Businesses That Market Themselves by Alex...

superbowl32
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Condition:
Very Good
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Located in: Longmont, Colorado, United States
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eBay item number:167743038320

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
ISBN
9781932841572

About this product

Product Identifiers

Publisher
Agate Publishing, Incorporated
ISBN-10
1932841571
ISBN-13
9781932841572
eBay Product ID (ePID)
92551391

Product Key Features

Book Title
Baked in : Creating Products and Businesses That Market Themselves
Number of Pages
152 Pages
Language
English
Publication Year
2010
Topic
Marketing / General, General, Advertising & Promotion
Genre
Business & Economics
Author
John Winsor, Alex Bogusky
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
4.9 Oz
Item Length
7.4 in
Item Width
5 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Reviews
"If you want to understand the future of marketing, advertising and product design, start here. Baked In provides essential insights from two of the hottest minds in marketing today." - Chris Anderson, Author, Free and The Long Tail.
Dewey Decimal
658.5/75
Synopsis
Two of the hottest figures in the advertising and marketing world take on the latest trends in product innovation as the key to cutting-edge marketing., Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it's within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today's marketplace, including American Express, Best Buy, Burger King, Coca-Cola, Google, Nike, Microsoft, Patagonia, and Toyota, utilizing the tools they discuss in this book. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session.

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superbowl32

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Welcome to my eBay store! We specialize in curating a diverse collection of vintage items, collectibles, and comic books that capture the essence of bygone eras. With a passion for preserving ...
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