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Electronic Commerce Paperback Gary Schneider Twelfth Edition

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Ended: Aug 21, 2024 22:51:43 MYT
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    eBay item number:166702895850

    Item specifics

    Condition
    Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
    Book Title
    Electronic Commerce Paperback Gary Schneider
    ISBN
    9781305867819
    Subject Area
    Computers, Business & Economics
    Publication Name
    Electronic Commerce
    Publisher
    Course Technology
    Item Length
    9.2 in
    Subject
    Management Information Systems, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
    Publication Year
    2016
    Type
    Textbook
    Format
    Trade Paperback
    Language
    English
    Item Height
    1.3 in
    Author
    Gary Schneider
    Features
    Revised
    Item Weight
    34.5 Oz
    Item Width
    7.4 in
    Number of Pages
    624 Pages

    About this product

    Product Identifiers

    Publisher
    Course Technology
    ISBN-10
    1305867815
    ISBN-13
    9781305867819
    eBay Product ID (ePID)
    219708080

    Product Key Features

    Number of Pages
    624 Pages
    Language
    English
    Publication Name
    Electronic Commerce
    Subject
    Management Information Systems, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
    Publication Year
    2016
    Features
    Revised
    Type
    Textbook
    Subject Area
    Computers, Business & Economics
    Author
    Gary Schneider
    Format
    Trade Paperback

    Dimensions

    Item Height
    1.3 in
    Item Weight
    34.5 Oz
    Item Length
    9.2 in
    Item Width
    7.4 in

    Additional Product Features

    Edition Number
    12
    LCCN
    2015-960926
    Dewey Edition
    22
    Illustrated
    Yes
    Dewey Decimal
    658.054678
    Edition Description
    Revised edition
    Table Of Content
    PART I: INTRODUCTION.1. Introduction to Electronic Commerce.2. Technology Infrastructure: The Internet and the World Wide Web.PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE.3. Selling on the Web.4. Marketing on the Web.5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.6. Social Networking, Mobile Commerce, and Online Auctions.7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE.8. Web Server Hardware and Software.9. Electronic Commerce Software.10. Electronic Commerce Security.11. Payment Systems for Electronic Commerce.PART IV: INTEGRATION.12. Planning for Electronic Commerce.
    Synopsis
    Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action., Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
    LC Classification Number
    HF5548.32.S284 2017

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