Guerrilla Marketing by Jay Conrad Levinson, Third Edition 0395906253

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Condition:
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“Book is in very good condition on the inside with corner creasing on many pages. Front cover has ”... Read moreabout condition
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Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Book is in very good condition on the inside with corner creasing on many pages. Front cover has ...
Country of Origin
United States
Modified Item
No
Title
Guerrilla Marketing
Subject
Business & Economics
Subjects
Business, Economics & Industry
ISBN
9780395906255
Category

About this product

Product Identifiers

Publisher
Houghton Mifflin Harcourt Publishing Company
ISBN-10
0395906253
ISBN-13
9780395906255
eBay Product ID (ePID)
554307

Product Key Features

Edition
3
Book Title
Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business
Number of Pages
400 Pages
Language
English
Topic
Marketing / General, General
Publication Year
1998
Features
Revised
Genre
Business & Economics
Author
Jay Conrad Levinson
Book Series
Guerrilla Marketing Ser.
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
17.3 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
98-024984
Reviews
"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable." The Los Angeles Times, No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable.
Dewey Edition
21
Dewey Decimal
658.8
Edition Description
Revised edition
Synopsis
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century., Identifies the fastest growing markets, and discusses recession strategies, modern consumers, targeted prospects, technology, and management.
LC Classification Number
HF5415.L477 1998

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