Picture 1 of 10
Gallery
Picture 1 of 10
Have one to sell?
TATA The Evolution of a Corporate Brand by Morgen Witzel 0670084069
US $7.99
ApproximatelyRM 33.85
Condition:
“Book is in excellent condition on the inside with library of seal on the first page. Dust jacket is ”... Read moreabout condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
US $4.00 (approx RM 16.94) USPS Media MailTM.
Located in: Livonia, Michigan, United States
Delivery:
Estimated between Sat, 16 Aug and Fri, 22 Aug to 94104
Returns:
No returns accepted.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:164188838082
Item specifics
- Condition
- Very Good
- Seller Notes
- ISBN
- 9780670084067
About this product
Product Identifiers
Publisher
Penguin Books India Pvt, The Limited
ISBN-10
0670084069
ISBN-13
9780670084067
eBay Product ID (ePID)
99698943
Product Key Features
Book Title
Tata
Number of Pages
240 Pages
Language
English
Publication Year
2010
Topic
Marketing / General, Personal Success, Public Relations, General, International / General
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16 Oz
Item Length
9.5 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2010-308679
Dewey Edition
22
Dewey Decimal
659.2
Synopsis
A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you're an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
LC Classification Number
HD59.6.I4W58 2010
Item description from the seller
Popular categories from this store
Seller feedback (7,172)
- g***n (582)- Feedback left by buyer.Past monthVerified purchaseIncredible job on packing. Sheet music arrived in MINT condition!
- l***1 (30)- Feedback left by buyer.Past monthVerified purchaseHIGHLY RECOMMEND THIS SELLER. FAST SHIPPING OF A WELL-PACKAGED ITEM. HOPE TO SHOP AGAIN WITH YOU. THANK YOU.
- i***n (2366)- Feedback left by buyer.Past monthVerified purchaseItem received. Brings back fond childhood memories. Thank you!
More to explore :
- Evolution Textbooks,
- Evolution Paperback Textbooks,
- Evolution Textbooks in English,
- Evolution Hardcover Textbooks,
- Evolution 2000-2009 Publication Year Textbooks,
- Evolution 2010-Now Publication Year Textbooks,
- Fiction Books & Max Brand Fiction,
- Kensington Publishing Corporation Staff Nonfiction Paperbacks Books,
- Max Brand Fiction Paperbacks Books,
- Max Brand Fiction Western Fiction & Books