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The End of Marketing as We Know It (Paperback or Softback)
US $12.00
ApproximatelyRM 50.71
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Condition:
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Shipping:
US $5.22 (approx RM 22.06) USPS Media MailTM.
Located in: Jersey City, New Jersey, United States
Delivery:
Estimated between Thu, 23 Oct and Tue, 28 Oct to 94104
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No returns accepted.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
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Seller assumes all responsibility for this listing.
eBay item number:157391961948
Item specifics
- Condition
- Brand
- HarperBusiness
- Binding
- TP
- EAN
- 9780887309830
- ISBN
- 0887309836
- Manufacturer
- HarperBusiness
About this product
Product Identifiers
Publisher
HarperCollins
ISBN-10
0887309836
ISBN-13
9780887309830
eBay Product ID (ePID)
872082
Product Key Features
Book Title
End of Marketing As We Know It
Number of Pages
272 Pages
Language
English
Publication Year
2000
Topic
Marketing / General, General
Features
Reprint
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
7.5 Oz
Item Length
5 in
Item Width
8.2 in
Additional Product Features
Intended Audience
Trade
LCCN
99-026144
TitleLeading
The
Dewey Edition
21
Dewey Decimal
658.8
Edition Description
Reprint
Synopsis
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz-and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores such topics as: Why feel-good marketing is pointless unless it results in sales Why marketing is a science not an art How a well-honed strategy is more important to success than what ads say And much more, Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores such topics as: Why feel-good marketing is pointless unless it results in sales Why marketing is a science not an art How a well-honed strategy is more important to success than what ads say And much more
LC Classification Number
HF5415.Z96 1999
Item description from the seller
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- t***o (1287)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller ~ item(s) as described, perfect condition, great value, quality, appearance,,friendly communication, and proper protective packaging, and quick shipping. Thank you very much!
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