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Propaganda & Persuasion
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Item specifics
- Condition
- ISBN
- 9781412977821
About this product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1412977827
ISBN-13
9781412977821
eBay Product ID (ePID)
99567364
Product Key Features
Number of Pages
464 Pages
Language
English
Publication Name
Propaganda and Persuasion
Publication Year
2011
Subject
Communication Studies, General, Industries / Media & Communications, Propaganda
Type
Textbook
Subject Area
Political Science, Language Arts & Disciplines, Business & Economics, Psychology
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
20 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
5
Intended Audience
College Audience
LCCN
2010-045885
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
303.3/75
Table Of Content
Preface to the First EditionPreface to the Second EditionPreface to the Third EditionPreface to the Fourth EditionPreface to the Fifth EditionAcknowledgments1. What is Propaganda, and How does it Differ From PersuasionPropaganda DefinedJowett and O'Donnell's Definition of PropagandaForms of PropagandaSubpropaganda/Facilitative CommunicationA Model of PropagandaPropaganda and PersuasionRhetorical Background and the Ethics of PersuasionPropaganda as a Form of Communication2. Propaganda through the AgesAncient Greece and Alexander the GreatImperial RomePropaganda and ReligionThe Rise of ChristianityThe CrusadesThe Reformation and Counter-ReformationThe Emergence of PropagandaThe American RevolutionThe French Revolution and NapoleonPropaganda in the 19th Century: The American Civil War3. Propaganda InstitutionalizedThe New AudienceThe Emergence of Mass SocietyThe Emergence of the Propaganda CritiqueThe New MediaAdvertising: The Ubiquitous PropagandaPropaganda and the Internet: The Power of Rumor4. Propaganda and Persuasion ExaminedThe Modern Study of Propaganda and PersuasionResearch in Propaganda and PersuasionThe Influence of the MediaSummary5. Propaganda and Psychological WarfareWorld War I and the Fear of PropagandaThe Interwar Years, 1920 to 1939World War IIPost-World War II ConflictsThe 1991 Gulf War: Mobilization of World Public OpinionThe Cold War, 1945 to 19986. How to Analyze PropagandaThe Ideology and Purposeof the Propaganda CampaignThe Context in Which the Propaganda OccursIdentification of the PropagandistThe Structure of the Propaganda OrganizationThe Target AudienceMedia Utilization TechniquesSpecial Techniques to Maximize EffectAudience Reaction to Various TechniquesCounterpropagandaEffects and Evaluation7. Propaganda in ActionWomen and War: Work, Housing, and Child CareSmoking and Health: Corporate Propaganda Versus Public SafetyBig Pharma: Marketing Disease and DrugsPundits for Hire: The Pentagon Propaganda Machine8. How Propaganda Works in Modern SocietyA Model of the Process of PropagandaThe Process of PropagandaGeneralizationsReferencesAuthor IndexSubject IndexAbout the Authors
Synopsis
Propaganda and Persuasion, Fifth Edition, has been significantly revised to reflect the growing use of global propaganda and the Internet. It is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, authors Garth S. Jowett and Victoria ODonnell provide a remarkable and logical understanding of persuasion and propaganda, including communication history, rhetorical background, cultural studies, and collective memory. The guidelines for analysis are thorough and adaptable for the study of all types of propaganda., The only book of its kind to offer students a comprehensive history of propaganda and the definitions and methods to analyze it. A revised and updated edition of an internationally popular text., Este libro historico puede tener numerosos errores tipograficos y texto faltante. Los compradores pueden descargar una copia gratuita escaneada del libro original (sin errores tipograficos) desde la editorial. No indexado. No se muestra. 1882 edition. Extracto: ...told Clemence to smell of his handkerchief on which his friend had put some of the perfume she used. Just then tienne came in, and his father became very grave and said that he was in jest--that his heart was dead. Gervaise nodded approval of this sentiment, but she did not speak. When spring came Lantier began to talk of moving into that neighborhood. He wanted a furnished, cleanly room. Madame Boche and Gervaise tried to find one for him. But they did not meet with any success. He was altogether too fastidious in his requirements. Every evening at the Coupeaus' he wished he could find people like themselves who would take a lodger. "You are very comfortable here, I am sure," he would say regularly. Finally, one night when he had uttered this phrase aa usual, Coupeau cried out: "If you like this place and us so much, why don't you Btay here? We cau make room for you." And he explained that the linen-room could be so arranged that it would be very comfortable, and Etienne could sleep on a mattress in the corner. "No, no," said Lanticr, " it would trouble you too much. I know that you have the most generous heart in the world, but I cannot impose upon you. Your room would be a passage-way to mine, and that would not be agree-able to any of us." "Nonsense," said Coupeau. "Have we no invention'. There are two windows: can't one be cut down to the floor and used as a door? In that case you would enter from the court and not through the shop. You would be by yourself, and we by ourselves." There was a long silence, broken finally by Lantier. "If this could be done," he said, "I should like it, but I am afraid you would find yourselves too crowded." He did not look at Gervaise as he spoke, but it...
LC Classification Number
HM1231.J68 2012
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Seller feedback (2,661)
- 0***9 (1072)- Feedback left by buyer.Past monthVerified purchasevery fast shipping , thank you for this great hard to find book.
- g***o (85)- Feedback left by buyer.Past monthVerified purchaseHappy customer!
- h***1 (4642)- Feedback left by buyer.Past monthVerified purchaseAnother good book.