Back to eBay Home
|Listed in category:

Picture 1 of 1

Picture 1 of 1
Have one to sell?
Sell it yourself

A Cannes Lions Jury Presents: The Art of Branded Entertainment by Pereira

thesixth
(70)
Seller's other items
Contact seller
US $5.99
ApproximatelyRM 25.32
Condition:
Good
“Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
Breathe easy. Returns accepted.
Shipping:
US $9.99 (approx RM 42.23) USPS Media MailTM.
Located in: Multiple Locations, United States
Delivery:
Estimated between Tue, 29 Jul and Mon, 4 Aug to 91768
Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the shipping service selected, the seller's shipping history, and other factors. Delivery times may vary, especially during peak periods.
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:157135619433
Last updated on Jul 23, 2025 05:48:08 MYTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
Narrative Type
Media & Communications
Type
Book
Intended Audience
N/A
ISBN
9780720620580

About this product

Product Identifiers

Publisher
Owen The Limited, Peter
ISBN-10
0720620589
ISBN-13
9780720620580
eBay Product ID (ePID)
13038797664

Product Key Features

Book Title
Cannes Lions Jury Presents: the Art of Branded Entertainment
Number of Pages
320 Pages
Language
English
Topic
Consumer Guides, Television / Direction & Production, Media Studies, Industries / Media & Communications, Film / Direction & Production, Advertising & Promotion
Publication Year
2018
Illustrator
Yes
Genre
Performing Arts, Reference, Social Science, Business & Economics
Author
P. J. Pereira, Monica Chun, Samantha Glynne, Jules Daly
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
13 Oz
Item Length
8.5 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
TitleLeading
A
Reviews
"The first book ever written by a Cannes Lions jury...[it] offers unique insight into alternative techniques that companies can use to make their brand stand out from the competition."-- SHOOT Online
Synopsis
A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity. A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror. Contributors to The Art of Branded Entertainment : Monica Chun , President of PMK.BNC; Jules Daly , president of RSA Films; Ricardo Dias , CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne , Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll , ICM Partners Global Head of Branded Entertainment; Gabor Harrach , the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance , Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen , partner at Jung von Matt/SPORTS; Luciana Olivares , CCO of Latina Media in Peru; Marcelo Páscoa , Head of Global Brand Marketing at Burger King; PJ Pereira , Founder and Creative Chairman of Pereira O'Dell; Misha Sher , Vice-President at MediaCom Worldwide; Pelle Sjoenell , Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki , CEO of Stories International; Jason Xenopoulos , Chief Vision Officer and Chief Creative Officer of VML., In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In The Art of Branded Entertainment they reflect on the winning strategies and campaigns. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions International Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of essays authored by each juror., A special, premi re release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity. A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror. Contributors to The Art of Branded Entertainment Monica Chun , President of PMK.BNC; Jules Daly , president of RSA Films; Ricardo Dias , CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne , Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll , ICM Partners Global Head of Branded Entertainment; Gabor Harrach , the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance , Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen , partner at Jung von Matt/SPORTS; Luciana Olivares , CCO of Latina Media in Peru; Marcelo P scoa , Head of Global Brand Marketing at Burger King; PJ Pereira , Founder and Creative Chairman of Pereira O'Dell; Misha Sher , Vice-President at MediaCom Worldwide; Pelle Sjoenell , Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki , CEO of Stories International; Jason Xenopoulos , Chief Vision Officer and Chief Creative Officer of VML.
LC Classification Number
HF5415.1255.A78 2018

Item description from the seller

About this seller

thesixth

96.1% positive feedback•624 items sold

Joined Mar 2024
Visit storeContact

Detailed Seller Ratings

Average for the last 12 months
Accurate description
5.0
Reasonable shipping cost
4.4
Shipping speed
4.9
Communication
4.9

Seller feedback (80)

All ratings
Positive
Neutral
Negative
See all feedback

More to explore :