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End of the Road: BMW and Rover - A Brand too Far - Brady, Prof Chris
GBP 8.42
ApproximatelyRM 47.47
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Shipping:
GBP 19.00 (approx RM 107.12) Standard Int'l Postage.
Located in: Rossendale, United Kingdom
Delivery:
Estimated between Fri, 15 Aug and Tue, 26 Aug to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:157079056166
Item specifics
- Condition
- Book Title
- End of the Road: BMW and Rover - A Brand too Far
- Language
- English
- Genre
- Takeovers, mergers & buy-outs
- ISBN
- 9780273656753
About this product
Product Information
This is the inside story of the BMW/Rover saga, from purchase to sale. The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably ditch the Rover brand in the medium term and concentrate on MG - the only untainted brand they have. Find out why.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780273656753
eBay Product ID (ePID)
91160042
Product Key Features
Subject
Management, Business
Publication Year
2001
Number of Pages
256 Pages
Publication Name
End of the Road: BMW and Rover-A Brand Too Far
Type
Textbook
Format
Paperback
Dimensions
Item Height
193 mm
Item Weight
262 g
Item Width
127 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 901578627
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- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
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Seller feedback (3,074,912)
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time