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Big Data Analytics und Vertriebscontrolling. Neue Erkenntnisse fr den Vertrieb b

thenilestore
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AU $121.05
ApproximatelyRM 333.35
Condition:
Brand New
3 available
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AU $15.16 (approx RM 41.75) International Standard : tracked-no signature (7 to 15 business days).
Located in: Melbourne, Australia
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eBay item number:157075729775
Last updated on Jun 20, 2025 21:37:31 MYTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9783960957355
Book Title
Big Data Analytics und Vertriebscontrolling. Neue Erkenntnisse fr
ISBN
9783960957355

About this product

Product Information

Unternehmensbereiche wie Marketing und Vertrieb werden immer komplexer. Denn Unternehmen schliessen zahlreiche Absatzwege an und verarbeiten immer mehr kundenbezogene Daten. Big Data und die entsprechenden Analyseverfahren bieten einen erheblichen Mehrwert bei Entscheidungen des Managements. Doch wie spielen Big Data Analytics und das Vertriebscontrolling im Optimalfall zusammen? Welche konkreten Auswirkungen hat der Einsatz von Big Data Analytics fur den Vertrieb? Felix Lerch zeigt, wie der Vertrieb von den neuen Erkenntnissen profitieren kann. Dazu erklart er, wie das Vertriebscontrolling funktioniert und welche Problemfelder sich mit Big Data Analytics loesen lassen. Anschliessend stellt er verschiedene Analyseverfahren fur Big Data vor. Lerch macht deutlich, wie der Vertriebsbereich diese fur das Customer Relationship Management nutzen kann. Aus dem Inhalt: - Digitalisierung; - Datenverarbeitung; - Controlling; - Reporting; - Datenbank

Product Identifiers

Publisher
Studylab
ISBN-13
9783960957355
eBay Product ID (ePID)
4046427891

Product Key Features

Subject
Management
Publication Year
2019
Number of Pages
100 Pages
Publication Name
Big Data Analytics Und Vertriebscontrolling. Neue Erkenntnisse Fur Den Vertrieb
Language
German
Type
Textbook
Author
Felix Lerch
Format
Paperback

Dimensions

Item Height
210 mm
Item Weight
141 g
Item Width
148 mm

Additional Product Features

Title_Author
Felix Lerch

Item description from the seller

Seller business information

VAT number: AU 82107909133, GB 293967539
About this seller

thenilestore

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