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The Unseen Power: Public Relations: A History by Scott M. Cutlip (English) Hardc
AU $392.26
ApproximatelyRM 1,091.97
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Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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AU $40.11 (approx RM 111.66) International Standard : tracked-no signature (7 to 15 business days).
Located in: Melbourne, Australia
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eBay item number:157028121389
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9780805814644
- Book Title
- The Unseen Power
- ISBN
- 9780805814644
About this product
Product Information
Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.
Product Identifiers
Publisher
Taylor & Francis Inc
ISBN-13
9780805814644
eBay Product ID (ePID)
94336874
Product Key Features
Publication Name
The Unseen Power: Public Relations: a History
Subject
Marketing
Publication Year
1994
Type
Textbook
Format
Hardcover
Language
English
Number of Pages
832 Pages
Dimensions
Item Height
229 mm
Item Weight
1293 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United States
Series Title
Routledge Communication Series
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
Seller feedback (1,467,047)
- r***l (4021)- Feedback left by buyer.Past monthVerified purchaseExcellent. Very well packed and very fast delivery. MANY THANKS!!!
- r***l (4021)- Feedback left by buyer.Past monthVerified purchaseExcellent. Very well packed and very fast delivery. MANY THANKS!!!
- r***l (4021)- Feedback left by buyer.Past monthVerified purchaseA beautiful book. Very well packed and very fast delivery. MANY THANKS!!!
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Seller feedback (1,467,047)
- r***l (4021)- Feedback left by buyer.Past monthVerified purchaseExcellent. Very well packed and very fast delivery. MANY THANKS!!!
- r***l (4021)- Feedback left by buyer.Past monthVerified purchaseExcellent. Very well packed and very fast delivery. MANY THANKS!!!
- r***l (4021)- Feedback left by buyer.Past monthVerified purchaseA beautiful book. Very well packed and very fast delivery. MANY THANKS!!!