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Acquiring, Processing, and Deploying: Voice of the Customer by M. Larry Shillito
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Acquiring, Processing, and Deploying: Voice of the Customer by M. Larry Shillito
AU $316.33AU $316.33
Jun 17, 23:32Jun 17, 23:32
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Acquiring, Processing, and Deploying: Voice of the Customer by M. Larry Shillito

thenilestore
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AU $316.33
ApproximatelyRM 875.59
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Brand New
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    Shipping:
    AU $21.09 (approx RM 58.38) International Standard : tracked-no signature (7 to 15 business days).
    Located in: Melbourne, Australia
    Delivery:
    Estimated between Fri, 27 Jun and Wed, 9 Jul to 94104
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    eBay item number:156901920922
    Last updated on Jun 17, 2025 13:48:26 MYTView all revisionsView all revisions

    Item specifics

    Condition
    Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
    ISBN-13
    9781574442908
    Book Title
    Acquiring, Processing, and Deploying
    ISBN
    9781574442908

    About this product

    Product Information

    Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting their wants, needs, and desires better than anyone else will be paramount to your organization's success. Acquiring, Processing, and Deploying Voice of the Customer gives you the tools you need to develop a Voice of the Customer (VOC) plan from beginning to end.Shillito describes the delicate customer-company balance. He covers the various components types of VOC such as voice of the company, voice of the designer/engineer, and voice of marketing that must be integrated through the use of an interdisciplinary team to achieve a sustainable competitive advantage for the enterprise. The author not only discusses VOC but also includes a hybrid model - Customer Oriented Product Concepting (COPC) - for deploying VOC into a product or service design that balances the needs of the customer with the needs of the enterprise.A ll of these elements go into developing a successful VOC process. However, timing is key. Shillito presents a step-by-step template for integrating VOC into the fuzzy front end of the commercialization process. He demonstrates how product development teams can get an early focus and stay on course during the commercialization process. The book provides a set of breakthrough tools that may be used to obtain and deploy VOC.The most comprehensive VOC guide available, Acquiring, Processing, and Deploying Voice of the Customer provides you with the techniques required to shape a product or service so that their elements balance customer and company needs while being affordable to both. It describes qualitative and quantitative processes integrated into a system to determine the customer's wants and how you can meet them. The new methods found in this book will put you ahead of your competition and ahead of the crowd.

    Product Identifiers

    Publisher
    Taylor & Francis Inc
    ISBN-13
    9781574442908
    eBay Product ID (ePID)
    95444228

    Product Key Features

    Number of Pages
    296 Pages
    Publication Name
    Acquiring, Processing, and Deploying: Voice of the Customer
    Language
    English
    Subject
    Marketing
    Publication Year
    2000
    Type
    Textbook
    Author
    M. Larry Shillito
    Format
    Hardcover

    Dimensions

    Item Height
    234 mm
    Item Weight
    567 g
    Item Width
    156 mm

    Additional Product Features

    Country/Region of Manufacture
    United States
    Title_Author
    M. Larry Shillito

    Item description from the seller

    Seller business information

    VAT number: AU 82107909133, GB 293967539
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    thenilestore

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