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The Definitive Guide to Strategic Content Marketing:... - Dzamic, Lazar
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The Definitive Guide to Strategic Content Marketing:... - Dzamic, Lazar
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    Item specifics

    Condition
    Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
    Book Title
    The Definitive Guide to Strategic Content Marketing: Perspectives
    Genre
    Sales & marketing
    ISBN
    9780749482220

    About this product

    Product Information

    Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters. Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it is mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, weaving together different voices to present a balanced view of the subject. Grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results, this book allows readers to cherry-pick the most useful aspects of each discussion according to their interests and apply it to their own marketing initiatives. With a foreword written by Tom Goodwin (author of Digital Darwinism and EVP, Head of Innovation at Zenith USA) and containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, plus agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture, this book is a truly unique resource. Insight and contributions from A-list industry professionals and influencers, include: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.

    Product Identifiers

    Publisher
    Kogan Page LTD
    ISBN-13
    9780749482220
    eBay Product ID (ePID)
    22046557820

    Product Key Features

    Number of Pages
    288 Pages
    Language
    English
    Publication Name
    The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
    Publication Year
    2018
    Subject
    Management, Marketing, Business
    Type
    Textbook
    Author
    Lazar Dzamic, Justin Kirby
    Format
    Paperback

    Dimensions

    Item Height
    236 mm
    Item Weight
    439 g
    Item Width
    155 mm

    Additional Product Features

    Country/Region of Manufacture
    United Kingdom
    Title_Author
    Justin Kirby, Lazar Dzamic

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    VAT number: GB 901578627
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