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End of the Road: BMW and Rover - A Brand too Far - Brady, Prof Chris
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End of the Road: BMW and Rover - A Brand too Far - Brady, Prof Chris
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End of the Road: BMW and Rover - A Brand too Far - Brady, Prof Chris

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ApproximatelyRM 20.49
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    Shipping:
    GBP 5.00 (approx RM 28.46) Economy Int'l Postage.
    Located in: Rossendale, United Kingdom
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    Estimated between Wed, 30 Jul and Thu, 14 Aug to 94104
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    eBay item number:156670544869
    Last updated on Feb 28, 2025 23:23:15 MYTView all revisionsView all revisions

    Item specifics

    Condition
    Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
    Book Title
    End of the Road: BMW and Rover - A Brand too Far
    Language
    English
    Genre
    Takeovers, mergers & buy-outs
    ISBN
    9780273656753

    About this product

    Product Information

    This is the inside story of the BMW/Rover saga, from purchase to sale. The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably ditch the Rover brand in the medium term and concentrate on MG - the only untainted brand they have. Find out why.

    Product Identifiers

    Publisher
    Pearson Education The Limited
    ISBN-13
    9780273656753
    eBay Product ID (ePID)
    91160042

    Product Key Features

    Subject
    Management, Business
    Publication Year
    2001
    Number of Pages
    256 Pages
    Publication Name
    End of the Road: BMW and Rover-A Brand Too Far
    Type
    Textbook
    Author
    Andrew Lorenz, Chris Brady
    Format
    Paperback

    Dimensions

    Item Height
    193 mm
    Item Weight
    262 g
    Item Width
    127 mm

    Additional Product Features

    Country/Region of Manufacture
    United Kingdom

    Item description from the seller

    Seller business information

    VAT number: GB 901578627
    About this seller

    WeBuyBooks

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