CAMEL Cigarette Collectibles: 1964-1995 Douglas Congdon-Martin Schiffer Books

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Item specifics

Book Title
Camel Cigarette Collectibles: 1964-1995
Languages
English
ISBN
9780764301964
Category

About this product

Product Identifiers

Publisher
Schiffer Publishing, The Limited
ISBN-10
0764301969
ISBN-13
9780764301964
eBay Product ID (ePID)
845844

Product Key Features

Language
English
Topic
Tobacco-Related, General, Industries / Manufacturing, Antiques & Collectibles, Business & Economics
Author
Douglas Congdon-Martin
Illustrator
Yes

Dimensions

Item Length
11 In.
Item Width
8.5 In.
Item Weight
18.3 Oz

Additional Product Features

LCCN
96-030074
Book Title
Camel Cigarette Collectibles : 1964-1995
Number of Volumes
1 vol.
Dewey Decimal
688/.4/075
Intended Audience
Trade
Synopsis
For the nearly all of their first fifty years of existence, Camel Cigarettes sat at the top of the marketplace. But a shift in consumer tastes toward filter cigarettes, begining in the late 1950s, led to a slow erosion of Camel's market share. To stem this loss, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary in 1988 a suave, new character appeared in the Camel Advertising: Joe Camel. This began the most recent chapter in a tradition of fine advertising started by R.J. Reynolds himself. This book documents the Camel advertising from 1964 to 1995. In addition to traditional posters and signs, these years saw the introduction of hundreds of premiums and merchandise bearing the Camel logos that have found their way into collections of tobacco memorabilia around the world. Each piece is illustrated in full color and current values are given to help the collector., For the nearly all of their first fifty years of existence, Camel Cigarettes sat at the top of the marketplace. But a shift in consumer tastes toward filter cigarettes, begining in the late 1950s, led to a slow erosion of Camel's market share. To stem this loss, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary in 1988 a suave, new character appeared in the Camel Advertising: Joe Camel. This began the most recent chapter in a tradition of fine advertising started by R.J. Reynolds himself.This book documents the Camel advertising from 1964 to 1995. In addition to traditional posters and signs, these years saw the introduction of hundreds of premiums and merchandise bearing the Camel logos that have found their way into collections of tobacco memorabilia around the world. Each piece is illustrated in full color and current values are given to help the collector.
Publication Year
1997
Dewey Edition
21
Format
Trade Paperback
LC Classification Number
TS2280.C66 1997
Number of Pages
176 pages

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