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Contemporary Marketing by David Kurtz and Boone Hardcover FAST SHIPPING
US $5.10
ApproximatelyRM 21.51
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: Minneapolis, Minnesota, United States
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eBay item number:155267345939
Item specifics
- Condition
- ISBN
- 9780324582031
- Subject
- Marketing
About this product
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
032458203X
ISBN-13
9780324582031
eBay Product ID (ePID)
25038301026
Product Key Features
Number of Pages
816 Pages
Publication Name
Contemporary Marketing
Language
English
Subject
Marketing / General, General
Publication Year
2009
Type
Textbook
Subject Area
Business & Economics
Series
Available Titles Coursemate Ser.
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
68.1 Oz
Item Length
10.9 in
Item Width
9.1 in
Additional Product Features
Edition Number
14
Intended Audience
College Audience
Dewey Edition
23/eng/20220328
Dewey Decimal
658.8
Table Of Content
Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES.1. Marketing: The Art and Science of Satisfying Customers.2. Strategic Planning in Contemporary Marketing.3. The Marketing Environment, Ethics, and Social Responsibility.4. E-Business: Managing the Customer Experience.Part II: UNDERSTANDING BUYERS AND MARKETS.5. Consumer Behavior.6. Business-to-Business (B2B) Marketing.7. Global Marketing.Part III: TARGET MARKET SELECTION.8. Marketing Research and Sales Forecasting.9. Market Segmentation, Targeting, and Positioning.10. Relationship Marketing and Customer Relationship Management (CRM).Part IV: PRODUCT DECISIONS.11. Product and Service Strategies.12. Developing and Managing Brand and Product Categories.Part V: DISTRIBUTION DECISIONS.13. Marketing Channels and Supply Chain Management.14. Retailers, Wholesalers, and Direct Marketers.Part VI: PROMOTIONAL DECISIONS.15. Integrated Marketing Communications.16. Advertising and Public Relations.17. Personal Selling and Sales Promotion.Part VII: PRICING DECISIONS.18. Pricing Concepts.19. Pricing Strategies.Appendix A: Your Career in Marketing.Appendix B: Developing an Effective Marketing Plan.Appendix C: Financial Analysis in Marketing.
Synopsis
Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
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Seller feedback (1,177)
- p***_ (1792)- Feedback left by buyer.Past monthVerified purchaseThanks again.
- a***r (673)- Feedback left by buyer.Past monthVerified purchaseFast shipping, just as described thank you!!
- o***o (438)- Feedback left by buyer.Past 6 monthsVerified purchaseitem as described, shipped fast, item as described, decent deal. Can recommend seller without hesitation.