International Marketing: Strategy and Theory by Shaw, John, Onkvisit, Sak
GBP 17.44
ApproximatelyRM 99.98
Condition:
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text.
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GBP 7.20 (approx RM 41.28) Royal Mail International Standard.
Located in: Hertfordshire, United Kingdom
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Estimated between Fri, 23 May and Fri, 6 Jun to 94104
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eBay item number:155099762570
Item specifics
- Condition
- Book Title
- International Marketing: Strategy and Theory
- ISBN
- 9780415311335
- EAN
- 9780415311335
About this product
Product Information
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415311335
eBay Product ID (ePID)
91925666
Product Key Features
Number of Pages
620 Pages
Publication Name
International Marketing: Strategy and Theory
Language
English
Subject
Economics, Marketing
Publication Year
2004
Type
Textbook
Format
Paperback
Dimensions
Item Height
246 mm
Item Weight
1724 g
Item Width
189 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 858 5123 06
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