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Integrated Advertising, Promotion, and Marketing Communications, Student Value..

US $94.46
ApproximatelyRM 397.44
Condition:
Good
INSTRUCTOR EDITION- SAME EXACT CONTENT AS THE STUDENT EDITION- All Supplemental Materials Not ... Read moreabout condition
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Located in: Dayton, Ohio, United States
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eBay item number:154856554037
Last updated on May 02, 2024 03:24:04 MYTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“INSTRUCTOR EDITION- SAME EXACT CONTENT AS THE STUDENT EDITION- All Supplemental Materials Not ...
ISBN
9780134485164

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0134485165
ISBN-13
9780134485164
eBay Product ID (ePID)
10038210075

Product Key Features

Number of Pages
512 Pages
Language
English
Publication Name
Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition
Subject
Marketing / General, Advertising & Promotion
Publication Year
2017
Type
Textbook
Author
Kenneth E. Clow, Donald E. Baack
Subject Area
Business & Economics
Format
Ringbound

Dimensions

Item Height
0.8 in
Item Weight
30.4 Oz
Item Length
10.9 in
Item Width
8.4 in

Additional Product Features

Edition Number
8
Intended Audience
College Audience
Synopsis
NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(TM) and Mastering(TM) platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms. For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for: 0134622022 / 9780134622026 Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 0134450639 / 9780134450636 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications 0134485165 / 9780134485164 Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition, NOTE : This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(tm) and Mastering(tm) platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms.  For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers.                                                                            Also available with MyLab Marketing MyLab(tm) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for: 0134622022 / 9780134622026  Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package    Package consists of: 0134450639 / 9780134450636  MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications 0134485165 / 9780134485164  Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition

Item description from the seller

About this seller

Don't Feed The Pig

100% positive feedback673 items sold

Joined Aug 2018
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We are a husband and wife family company. We both have medical conditions, but enjoy finding unique or fun items for people. We also try to recycle boxes and stuffing for shipping to cut down on ...
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