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Marketing Research
US $29.96
ApproximatelyRM 126.64
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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US $5.99 (approx RM 25.32) USPS Media MailTM.
Located in: Dayton, Ohio, United States
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Estimated between Tue, 26 Aug and Tue, 2 Sep to 94104
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eBay item number:154804306877
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9781119044949
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119044944
ISBN-13
9781119044949
eBay Product ID (ePID)
237457076
Product Key Features
Number of Pages
624 Pages
Publication Name
Marketing Research
Language
English
Publication Year
2014
Subject
Marketing / Research
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Height
0.8 in
Item Weight
36.1 Oz
Item Length
9.8 in
Item Width
7.8 in
Additional Product Features
Edition Number
10
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8/3
Table Of Content
Chapter 1 The Role of Marketing Research in Management Decision Making Chapter 2 The Marketing Research Industry and Research Ethics Chapter 3 Problem Definition, Exploratory Research, and the Research Process Chapter 4 Secondary Data and Databases Chapter 5 Qualitative Research Chapter 6 Traditional Survey Research Chapter 7 Online Marketing Research Chapter 8 Primary Data Collection: Observation Chapter 9 Primary Data Collection: Experimentation and Test Markets Chapter 10 The Concept of Measurement Chapter 11 Using Measurement Scales to Build Marketing Effectiveness Chapter 12 Questionnaire Design Chapter 13 Basic Sampling Issues Chapter 14 Sample Size Determination Chapter 15 Data Processing and Fundamental Data Analysis Chapter 16 Statistical Testing Of Differences and Relationships Chapter 17 Bivariate Correlation and Regression Chapter 18 Multivariate Data Analysis Chapter 19 Communicating the Research Results Chapter 20 Managing Marketing Research
Synopsis
In Marketing Research, 10th Edition , authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data , Real People , and Real Research , to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice. WileyPLUS Learning Space is an easy way for students to learn, collaborate, and grow. With WileyPLUS Learning Space , students create a personalized study plan, assess progress along the way, and make deeper connections as they interact with the course material and each other. This collaborative learning environment provides immediate insight into strengths and problem areas through a combination of dynamic course materials and visual reports so that you can act on what's most important. *Access to WileyPLUS Learning Space is sold separately.
LC Classification Number
HF5415.2.M382 2015
Item description from the seller
Seller feedback (163)
- l***r (603)- Feedback left by buyer.Past monthVerified purchaseBeautiful top - good quality! Just as described. Nice seller. Happy with my purchase. Thank you.
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Seller feedback (163)
- l***r (603)- Feedback left by buyer.Past monthVerified purchaseBeautiful top - good quality! Just as described. Nice seller. Happy with my purchase. Thank you.
- e***t (360)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller!!
- 1***1 (101)- Feedback left by buyer.Past 6 monthsVerified purchasePrompt shipment. Item as advertised. Pleased with transaction. Recommended seller. A++2 Pairs Men's Plaid Shorts Cargo Flat Front Size 36 (#155745721935)