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Advertising and Public Relations Research 2nd edition paperback
US $17.94
ApproximatelyRM 75.51
Condition:
“Cover Edge Wearing, Folding, Curve-shaped appearance. Highlighting can be seen in pages. Other Pages ”... Read moreabout condition
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text.
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Located in: Glendale, California, United States
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eBay item number:146875684847
Item specifics
- Condition
- Acceptable
- Seller Notes
- Series
- A to Z
- Educational Level
- Adult & Further Education
- Personalized
- No
- Level
- Beginner, Advanced, Business
- Features
- Collection
- Country/Region of Manufacture
- United States
- California Prop 65 Warning
- AS IS, FOR COLLECTIBLE DISPLAY.
- ISBN
- 9780765636065
About this product
Product Identifiers
Publisher
Routledge
ISBN-10
0765636069
ISBN-13
9780765636065
eBay Product ID (ePID)
167538860
Product Key Features
Number of Pages
384 Pages
Language
English
Publication Name
Advertising and Public Relations Research
Publication Year
2014
Subject
Public Relations, General, Advertising & Promotion
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
9.9 Oz
Item Length
9.3 in
Item Width
7.6 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2013-018764
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
659.072
Edition Description
Revised edition,New Edition
Table Of Content
Part I: Introduction to Advertising and Public Relations Research 1. Needs for Research in Advertising and Public Relations 2. Some Research Definitions 3. Planning and Using Research 4. Designing Research Part II: Secondary Research in Advertising and Public Relations 5. Introduction to Secondary Research 6. Syndicated Research 7. Online Resources 8. Other Useful Resources Part III: Primary Research in Advertising and Public Relations: Qualitative Research 9. Uses of Qualitative Research 10. Focus Groups 11. Content Analysis 12. In-depth Interviews 13. Other Qualitative Methods 14. How Qualitative Research Can Enhance Quantitative Research 15. Handling Qualitative Findings Part IV: Primary Research in Advertising and Public Relations: Quantitative Research 16. Empirical Research: Survey Research 17. Sampling 18. Measuring Instruments 19. Question Wording 20. Interviewer Training 21. Obtaining Accurate Responses 22. Data Tabulation 23. Applications of Quantitative Research 24. Experimental Research 25. Experimental Approaches 26. Quasi-Experimental Research 27. Experimental Applications in Advertising and Public Relations Part V: Primary Research in Advertising and Public Relations: Other Research Methods 28. Historical and Legal Research and Critical Analysis Part VI: Advertising and Public Relations Research Data Analysis 29. Handling Data 30. Scaling Techniques 31. Mapping Techniques 32. Statistics 33. Statistical Analytic Tools Part VII: Practical Aspects of Advertising and Public Relations Research 34. Who Should Conduct Research? 35. Applying Research to Advertising and Public Relations Situations 36. The Research Report 37. Ethics in Research
Synopsis
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
LC Classification Number
HF5814.J77 2014
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