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The SEO Battlefield: Winning Strategies for Search Marketing Programs

by Ward, Anne Ahola | PB | Good
ThriftBooks
(3933916)
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US $5.46
ApproximatelyRM 23.03
Condition:
Good
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
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eBay item number:146706548575
Last updated on Jul 14, 2025 05:30:43 MYTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Book Title
The SEO Battlefield
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9781491958377

About this product

Product Identifiers

Publisher
O'reilly Media, Incorporated
ISBN-10
1491958375
ISBN-13
9781491958377
eBay Product ID (ePID)
221829211

Product Key Features

Number of Pages
202 Pages
Publication Name
Seo Battlefield : Winning Strategies for Search Marketing Programs
Language
English
Publication Year
2017
Subject
Marketing / General, Web / Web Programming, Web / Search Engines
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Anne Ahola Ward
Format
Trade Paperback

Dimensions

Item Height
0.4 in
Item Weight
12.6 Oz
Item Length
9.1 in
Item Width
7 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2017-446027
Dewey Edition
23
TitleLeading
The
Illustrated
Yes
Dewey Decimal
658.8/72
Synopsis
Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you'll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results. Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You'll quickly understand why this is both an exciting and critical time to adopt SEO in your organization. Perform keyword goals and research, and spot search trends Understand the motivation and creativity of the SEO mindset Run a campaign to generate traffic and measure the results Use mobile and platform-agnostic strategies for search growth Demonstrate the value of your search marketing efforts Include web development in your SEO program--everything from quick updates to UX/UI strategy Learn the sweetest way to run and report on an search program
LC Classification Number
TK5105.884

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ThriftBooks

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