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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketin...
US $11.27
ApproximatelyRM 47.53
Condition:
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text.
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Located in: North Smithfield, Rhode Island, United States
Delivery:
Estimated between Tue, 29 Jul and Tue, 5 Aug to 91768
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Coverage:
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eBay item number:146653234079
Item specifics
- Condition
- Release Year
- 1993
- Book Title
- Consumer Behavior: Concepts and Applications (McGraw-Hill Seri...
- ISBN
- 9780070387676
About this product
Product Identifiers
Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0070387672
ISBN-13
9780070387676
eBay Product ID (ePID)
27583
Product Key Features
Publication Name
Consumer Behavior : concepts and Applications
Language
English
Publication Year
1992
Subject
Consumer Behavior
Type
Textbook
Subject Area
Business & Economics
Series
Mcgraw-Hill Series in Marketing
Format
Hardcover
Additional Product Features
Edition Number
4
Intended Audience
College Audience
LCCN
92-027875
Synopsis
Consumer Behaviour, 4/e, is written as an introduction to consumer behaviour for the advanced marketing student and is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. It starts with a macro approach, moving in a logical progression from the societal (extremal influences) to the level of the individual, and incorporates marketing realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making. The pedagogical elements of the text also include a list of learning objectives and opening vignettes at the start of each chapter.
Item description from the seller
Seller feedback (44,498)
- e***z (456)- Feedback left by buyer.Past monthVerified purchaseThank you
- l***m (112)- Feedback left by buyer.Past monthVerified purchaseThe item arrived in a very timely manner and as described.
- 0***g (1090)- Feedback left by buyer.Past monthVerified purchaseJust as described
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Seller feedback (44,498)
- e***z (456)- Feedback left by buyer.Past monthVerified purchaseThank you
- l***m (112)- Feedback left by buyer.Past monthVerified purchaseThe item arrived in a very timely manner and as described.
- 0***g (1090)- Feedback left by buyer.Past monthVerified purchaseJust as described