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Die Gruppendiskuss
AU $121.69
ApproximatelyRM 336.43
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
3 available
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Shipping:
AU $15.16 (approx RM 41.91) International Standard : tracked-no signature (7 to 15 business days).
Located in: Melbourne, Australia
Delivery:
Estimated between Fri, 20 Jun and Tue, 1 Jul to 94104
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eBay item number:146570276265
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9783531133171
- Book Title
- Die Gruppendiskussion in der Marktforschung
- ISBN
- 9783531133171
About this product
Product Information
Die Gruppendiskussion ist das vermutlich am haufigsten verwendete qualitative Verfahren in der Marktforschung, dessen Erkenntnispotential aber meist nicht voll ausgeschoepft wird. Mit Hilfe einer stringent ganzheitlichen Herangehensweise kann die Marktforschung ihre aus Gruppendiskussionen gewonnenen Ergebnisse konsequent optimieren. Die Autoren bieten nun erstmals einen fundierten UEberblick uber die Moeglichkeiten des Verfahrens, in der sie wissenschaftliche Grundlichkeit mit langjahriger Praxiserfahrung verbinden. Der Praxisleitfaden umfasst methodische Grundlagen, Moderationstechniken und systematische Auswertung. Er eignet sich als Einfuhrung in die Moderation ebenso wie als Kompendium fur erfahrene Praktiker der Marktforschung oder benachbarter Bereiche und kann in der Methodenausbildung einschlagiger Studiengange (Psychologie, Soziologie, BWL) eingesetzt werden.
Product Identifiers
Publisher
Springer Fachmedien Wiesbaden
ISBN-13
9783531133171
eBay Product ID (ePID)
190451931
Product Key Features
Number of Pages
161 Pages
Language
German
Publication Name
Die Gruppendiskussion in Der Marktforschung: Grundlagen -- Moderation -- Auswertung Ein Praxisleitfaden
Publication Year
1998
Subject
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
210 mm
Item Weight
209 g
Item Width
148 mm
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
Seller feedback (1,464,224)
- 3***e (700)- Feedback left by buyer.Past monthVerified purchaseIt was in great condition and well priced. It was great quality and appearance was as described.
- y***a (936)- Feedback left by buyer.Past monthVerified purchaseSuper fast shipping! Item was as described and a great value! It was packed very well and arrived perfectly! I would definitely purchase from this seller again!
- 0***3 (3423)- Feedback left by buyer.Past monthVerified purchaseThank you
Seller feedback (1,464,224)
- 3***e (700)- Feedback left by buyer.Past monthVerified purchaseIt was in great condition and well priced. It was great quality and appearance was as described.
- y***a (936)- Feedback left by buyer.Past monthVerified purchaseSuper fast shipping! Item was as described and a great value! It was packed very well and arrived perfectly! I would definitely purchase from this seller again!
- 0***3 (3423)- Feedback left by buyer.Past monthVerified purchaseThank you