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Business Marketing Management B2B by Michael Hutt Paperback Book
AU $361.84
ApproximatelyRM 1,005.60
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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AU $11.56 (approx RM 32.13) International Standard : tracked-no signature (7 to 15 business days).
Located in: Melbourne, Australia
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Estimated between Thu, 31 Jul and Mon, 8 Sep to 91768
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eBay item number:146465027296
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9780357039243
- Book Title
- Business Marketing Management B2B
- ISBN
- 9780357039243
About this product
Product Information
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.
Product Identifiers
Publisher
Cengage Learning, Inc
ISBN-13
9780357039243
eBay Product ID (ePID)
4046344534
Product Key Features
Publication Year
2018
Subject
Marketing
Language
English
Publication Name
Business Marketing Management B2b
Type
Textbook
Format
Paperback
Dimensions
Item Height
276 mm
Item Weight
816 g
Item Width
215 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
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Seller feedback (1,467,875)
- i***t (1647)- Feedback left by buyer.Past monthVerified purchaseAAA+++EXCELLENT SERVICE, FAST, RELIABLE, BETTER THAN EXPECTED.
- 2***b (813)- Feedback left by buyer.Past monthVerified purchaseAmazing Seller A++++ Great Communication and Extremely Fast Shipping.
- l***e (55)- Feedback left by buyer.Past monthVerified purchaseThanks.