Bare Essentials: The Aldi Way To Retail Success by Dieter Brandes NEW

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ApproximatelyRM 412.81
Condition:
Brand New
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN
9780954282974
Category

About this product

Product Identifiers

Publisher
Cyan Communications
ISBN-10
0954282973
ISBN-13
9780954282974
eBay Product ID (ePID)
30763021

Product Key Features

Original Language
German
Book Title
Bare Essentials : the Aldi Way of Retailing
Number of Pages
256 Pages
Language
English
Publication Year
2004
Topic
Industries / Retailing, Industrial Management, International / General
Illustrator
Yes
Genre
Business & Economics
Author
Dieter Brandes
Format
Trade Paperback

Dimensions

Item Height
0.3 in
Item Weight
11.7 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
381.456413
Synopsis
A former company executive explains the guiding philosophies of the global retail giant ALDI, whose 50-year history and successful spinoff Trader Joe's has made it a corporate leader on the scale of Wal-Mart and General Electric. Simplicity, not discount, is discussed as the answer to the company's driving question Why should customers visit your store? The corporate culture, philosophy, working principles, and organizational methods of ALDI are explained as the major factors for the company's extraordinary growth and success. This insider's perspective on the company offers lessons on consumer retailing and management that will be useful to aspiring business professionals., An insider reveals the secrets behind the success of a global retail giant. > ALDI is a phenomenon in the retail world, and is often compared to Wal-Mart. > This book is written by the former managing director of ALDI, who helped to create the success behind the company. > The lessons from ALDI are highly relevant to other companies, in other industries. > This book is already an international business bestseller (selling over 20, 000 copies worldwide). This is the first English edition.
LC Classification Number
HF5469

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