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Frank Batten: The Untold Story of the Founder of the Weather Channel by Sage (En

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9780813931555
UPC
Does not apply
Publication Year
2011
Type
Textbook
Format
Hardcover
Language
English
Book Title
Frank Batten: the Untold Story of the Founder of the Weather Channel
Author
Sage
Publisher
University of Virginia Press
Genre
Biographies & True Stories
Topic
Business
Number of Pages
216 Pages

About this product

Product Information

Frank Batten Sr. (1927-2009) created the Weather Channel in 1982, despite mocking by colleagues in the media that around-the-clock weather broadcasts would be as exciting as watching paint dry. The network, and later its companion website, Weather.com, became the largest private weather company in the world and an American cultural icon. Yet few have heard of Batten, a media pioneer whose Virginia newspaper was the only major daily to back school integration. At a time when American corporate greed was making headlines, without fanfare and limelight Batten built a media empire centered on honesty, integrity, and ethics. Starting out in his uncle's newspaper business in Norfolk, Virginia, as a reporter and advertising salesman, he assumed leadership of the Virginian-Pilot and Ledger-Star at the age of twenty-seven and grew Landmark Communications into a media powerhouse. He championed racial equality, a position not often taken in Virginia during the 1950s. His flagship newspaper, the Pilot, was the only daily paper in Virginia to back court-ordered school desegregation. He created two billion-dollar businesses and gave away more than $400 million to charity, nearly all of it to education. As chairman of the Associated Press from 1982 to 1987, he helped guide the news agency back on a sound financial footing. Batten also faced a tremendous personal challenge that would have sidelined many: he lost his vocal cords to cancer two years before starting the Weather Channel. This is the untold story of a man whose name few recognize, yet who helped change the face of the media in the twentieth century.

Product Identifiers

Publisher
University of Virginia Press
ISBN-13
9780813931555
eBay Product ID (ePID)
178031024

Product Key Features

Book Title
Frank Batten: the Untold Story of the Founder of the Weather Channel
Author
Sage
Format
Hardcover
Language
English
Topic
Business
Publication Year
2011
Type
Textbook
Genre
Biographies & True Stories
Number of Pages
216 Pages

Additional Product Features

Title_Author
Sage
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • AU 82107909133
  • GB 293967539
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