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Media Relations in Sport by Schultz, Brad

by Schultz, Brad | PB | Good
Condition:
Good
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ... Read moreabout condition
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US $6.13
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eBay item number:145136989624
Last updated on May 12, 2024 16:25:43 MYTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Publication Year
2013
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
1935412949
Format
Trade Paperback
Language
English
Book Title
Media Relations in Sport : 4th Edition
Author
Brad Schulz, Philip H. Caskey, Craig Esherick
Item Length
11 in
Publisher
Fitness Information Technology, Incorporated
Item Width
6.3 in
Item Weight
18.6 Oz
Number of Pages
312 Pages

About this product

Product Information

In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. This 4th Edition provides readers information on the current trends and emerging areas in the field of sport communication from technology to social media to how the global outreach of sport has affected the sports media profession. While the fourth edition rightly goes into emerging areas of the field, it also retains the focus of the first three editions, specifically on the basics and principles of sports media that remain its foundations. Any student interested in a career in sports media has to know certain essentials -- how to interview, how to effectively create and distribute content, and how to deal with communications problems that will invariably arise. All of these subjects and more are addressed, as are more specialised topics such as those dealing with event management, publicity campaigns, and ethics.

Product Identifiers

Publisher
Fitness Information Technology, Incorporated
ISBN-10
1935412949
ISBN-13
9781935412946
eBay Product ID (ePID)
212824971

Product Key Features

Book Title
Media Relations in Sport : 4th Edition
Author
Brad Schulz, Philip H. Caskey, Craig Esherick
Format
Trade Paperback
Language
English
Number of Pages
312 Pages

Dimensions

Item Length
11 in
Item Width
6.3 in
Item Weight
18.6 Oz

Additional Product Features

Table of Content
Introduction to Media Relations in Sport; The Print Media; The Broadcast Media; Social Media & Technology; Sports Information Specialists; Developing Interviewing Skills; Developing Writing Skills; Creating Promotional Guides; Event Management; Publicity Campaigns; Crisis Management; Global Sport Media Relations; Law & Ethics.

Item description from the seller

ThriftBooks

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