Type and Image: The Language of Graphic Design by Meggs, Philip B.
by Meggs, Philip B. | PB | Good
US $7.67
ApproximatelyRM 32.25
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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eBay item number:144859796014
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780442011659
- Publication Year
- 1992
- Format
- Trade Paperback
- Language
- English
- Book Title
- Type and Image : the Language of Graphic Design
- Illustrator
- Yes
- Publisher
- Wiley & Sons, Incorporated, John
- Genre
- Design
- Topic
- Graphic Arts / General
- Number of Pages
- 208 Pages
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0442011652
ISBN-13
9780442011659
eBay Product ID (ePID)
632075
Product Key Features
Book Title
Type and Image : the Language of Graphic Design
Publication Year
1992
Topic
Graphic Arts / General
Number of Pages
208 Pages
Language
English
Illustrator
Yes
Genre
Design
Format
Trade Paperback
Additional Product Features
Dewey Edition
21
Dewey Decimal
741.6
Synopsis
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design- sings, symbols, words, pictures, and supporting forms-are analyzed and explained. Graphic design's ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America's outstanding graphic designers, and keen insights in Type and Image.
Item description from the seller
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