SIGNED Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

B and B Cherished Treasures
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“Signed hardcover book that does not look new and has been read but is in excellent condition. No ”... Read moreabout condition
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eBay item number:144830083116
Last updated on Jul 02, 2024 07:19:04 MYTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Signed hardcover book that does not look new and has been read but is in excellent condition. No ...
ISBN
9780814437315
Category

About this product

Product Identifiers

Publisher
Amacom
ISBN-10
0814437311
ISBN-13
9780814437315
eBay Product ID (ePID)
219144075

Product Key Features

Book Title
Get Scrappy : Smarter Digital Marketing for Businesses Big and Small
Number of Pages
240 Pages
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing, Digital Media / General
Publication Year
2016
Illustrator
Yes
Genre
Computers, Business & Economics
Author
Nick Westergaard
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
13.5 Oz
Item Length
8.6 in
Item Width
5.8 in

Additional Product Features

Intended Audience
Trade
LCCN
2015-045508
Dewey Edition
23
Reviews
"...this is a must-read. Learn how to maximize your budget and make smarter choices to grow awareness of your brand." -- Inc, "...packed with practical tips and relatable examples and case studies to will help you take your marketing to the next level without having to increase your budget a dollar." -- Inc, "Don't be surprised if your copy quickly becomes a highlighted, sticky-noted mess…and lands on your shelf of go to resources." -- Lead, Follow...or Get out of the Way, "…this is a must-read. Learn how to maximize your budget and make smarter choices to grow awareness of your brand." -- Inc, "…provides an entire system for scrappy marketing, starting with the steps you can't miss…a practical guide to helping you achieve big results on a small budget." Mashable, "...distills a realm of marketing know-how into chunks even a small organization can capitalize on." -- Online Searcher, "...demystifies digital marketing so that it will make sense to and for any business....with lots of good examples, the book shows businesses exactly how to do more with less."-- Retail Observer, "…packed with practical tips and relatable examples and case studies to will help you take your marketing to the next level without having to increase your budget a dollar." -- Inc, "…demystifies digital marketing so that it will make sense to and for any business….with lots of good examples, the book shows businesses exactly how to do more with less."-- Retail Observer, "Don't be surprised if your copy quickly becomes a highlighted, sticky-noted mess...and lands on your shelf of go to resources." -- Lead, Follow...or Get out of the Way, "...provides an entire system for scrappy marketing, starting with the steps you can't miss...a practical guide to helping you achieve big results on a small budget." -Mashable, "…offers a framework I like with lots of practical guidance on how to evaluate possibilities, overcome obstacles, and generate measurable results." -- Martin Zwilling, Forbes.com, "...offers a framework I like with lots of practical guidance on how to evaluate possibilities, overcome obstacles, and generate measurable results." -- Martin Zwilling, Forbes.com
Number of Volumes
1 vol.
Dewey Decimal
658.8/72
Edition Description
Special
Synopsis
It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. Don't get discouraged, get scrappy Weaving hacks, tips, idea starters, and more, chief brand strategist Nick Westergaard has provided in Get Scrappy a plan of attack for businesses of any size to: - Demystify digital marketing in a way that makes sense for your business- Do more with less- Build a strong brand with something to say- Create relevant and engaging content for your social media platforms- Spark dialogue with your community of customers- Measure what matters- And moreThe result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don't wait for marketing to reinvent itself. Instead, proactively reinvent your company's marketing to maximize its reach, Don't believe the myth that says only big brands can do big things. By mastering digital marketing, you can do more with less!, Marketing is changing rapidly, so sometimes it's hard to keep up. Don't get frustrated, get scrappy. It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don't wait for marketing to reinvent itself. Instead, proactively reinvent your company's marketing to maximize its reach!, Marketing is changing rapidly, so sometimes it's hard to keep up. Don't get frustrated, get scrappy. It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy , chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don't wait for marketing to reinvent itself. Instead, proactively reinvent your company's marketing to maximize its reach!, It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. Don't get discouraged, get scrappy!Weaving hacks, tips, idea starters, and more, chief brand strategist Nick Westergaard has provided in Get Scrappy a plan of attack for businesses of any size to:* Demystify digital marketing in a way that makes sense for your business* Do more with less* Build a strong brand with something to say* Create relevant and engaging content for your social media platforms* Spark dialogue with your community of customers* Measure what matters* And moreThe result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don't wait for marketing to reinvent itself. Instead, proactively reinvent your company's marketing to maximize its reach!
LC Classification Number
HF5415.1265.W473

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B and B Cherished Treasures

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