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Corporate Communication by Paul A. Argenti
by Paul A. Argenti | PB | Good
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
Delivery:
Estimated between Sat, 18 May and Tue, 21 May to 43230
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eBay item number:144130315527
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780072990546
- Publication Name
- Corporate Communication
- Item Length
- 9in
- Publisher
- McGraw-Hill Higher Education
- Publication Year
- 2005
- Type
- Textbook
- Format
- Perfect
- Language
- English
- Item Height
- 0.5in
- Features
- Revised
- Item Width
- 7in
- Item Weight
- 14.6 Oz
- Number of Pages
- 288 Pages
About this product
Product Information
Argenti's Corporate Communication was the first text to tackle this subject, and now in its fourth edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century, and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years - mistrust and skepticism of corporate entities is high, as are expectations that companies will give back to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0072990546
ISBN-13
9780072990546
eBay Product ID (ePID)
48688360
Product Key Features
Publication Name
Corporate Communication
Format
Perfect
Language
English
Features
Revised
Publication Year
2005
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Length
9in
Item Height
0.5in
Item Width
7in
Item Weight
14.6 Oz
Additional Product Features
Lc Classification Number
Hd30.3.A73 2007
Edition Description
Revised Edition
Edition Number
4
Table of Content
1. The Changing Environment for Business Case: Arthur Andersen 2. Communicating Strategically Case: Fletcher Electronics 3. An Overview of the Corporate Communication Function Case: Dell Computer Corporation 4. Identity, Image and Reputation Case: GE Identity Program 5. Corporate Advertising Exercise: Corporate Ad Samples 6. Media Relations Case: Adolph Coors Company 7. Internal Communication Case: Claremont Publishing 8. Investor Relations Case: Steelcase, Inc. 9. Government Relations Case: Disney's America Theme Park 10. Crisis Communications Case: Dow Corning
Copyright Date
2007
Target Audience
College Audience
Topic
Business Communication / General
Lccn
2005-056297
Dewey Decimal
658.4/5
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:144130315527
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Aurora, Illinois, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Sat, 18 May and Tue, 21 May to 43230 |
| US $15.99 (approx RM 75.46) | United States | Expedited Shipping | Estimated on or before Fri, 17 May to 43230 |
| Taxes |
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Sales Tax for an item #144130315527
Sales Tax for an item #144130315527
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
|---|---|
| Missouri (MO) | 8.238% |
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days | Money Back |
The seller is responsible for return postage costs.
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One DVD came loose and slid around. Luckily no damage was done but should use something to to hold DVD in place.
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