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The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink

by Blanding, Michael | HC | VeryGood
Condition:
Very Good
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ... Read moreabout condition
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Last updated on Jun 17, 2024 23:40:23 MYTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Hardcover
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
1583334068
Book Title
Coke Machine : the Dirty Truth Behind the World's Favorite Soft Drink
Item Length
3.7 in
Publisher
Penguin Publishing Group
Publication Year
2010
Format
Hardcover
Language
English
Item Height
0.5 in
Author
Michael Blanding
Genre
Business & Economics, Social Science
Topic
Popular Culture, Industries / Food Industry, International / General, Corporate & Business History
Item Width
6.2 in
Item Weight
20.9 Oz
Number of Pages
320 Pages

About this product

Product Information

"The Coke Machine" takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's "The Coke Machine" probes shocking accusations about the company's global impact, including: ? Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads ? How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools ? The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated ? That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, "The Coke Machine" is the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company.

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1583334068
ISBN-13
9781583334065
eBay Product ID (ePID)
84505329

Product Key Features

Book Title
Coke Machine : the Dirty Truth Behind the World's Favorite Soft Drink
Author
Michael Blanding
Format
Hardcover
Language
English
Topic
Popular Culture, Industries / Food Industry, International / General, Corporate & Business History
Publication Year
2010
Genre
Business & Economics, Social Science
Number of Pages
320 Pages

Dimensions

Item Length
3.7 in
Item Height
0.5 in
Item Width
6.2 in
Item Weight
20.9 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Hd9349.S634c5333
Grade from
Twelfth Grade
Copyright Date
2010
Lccn
2010-017095
Dewey Decimal
338.7/66362
Dewey Edition
22

Item description from the seller

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