Search Engine Optimization : Effective Internet Marketing by Kristopher B. Jones

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Item specifics

Condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Amazing Condition, wrapped in plastic. Some corners nicked from storage.”
Product Group
Book
Topic
Internet, Marketing
Weight
1.49 lbs
IsTextBook
Yes
Binding
Paperback
ISBN
9780470224489
Category

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470224487
ISBN-13
9780470224489
eBay Product ID (ePID)
63128497

Product Key Features

Number of Pages
320 Pages
Publication Name
Search Engine Optimization : Effective Internet Marketing
Language
English
Publication Year
2008
Subject
Web / General, E-Commerce / Internet Marketing, Web / Search Engines
Type
Textbook
Author
Kristopher B. Jones
Subject Area
Computers, Business & Economics
Series
Visual Blueprint Ser.
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
22.4 Oz
Item Length
9.1 in
Item Width
7.4 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Series Volume Number
22
Illustrated
Yes
Dewey Decimal
025.04
Table Of Content
THE HISTORY OF SEARCH-ENGINE OPTIMIZATION.1 GETTING STARTED WITH SEARCH-ENGINE OPTIMIZATION.Choose a Topic.Find Your Target Audience.Set a Budget.Set Goals.Put a Team Together.Keep Up with Industry News.2 KEYWORD GENERATION.An Introduction to Keyword Generation.Select Keywords.Analyze Your Competition with Compete.com.Keyword Research with KeyCompete.Analyze Your Competition with Seodigger.Using the Wordtracker Keyword Suggestion Tool.Using the Google Keyword Suggestion Tool.Research Keywords with Keyword Discovery.Analyze Keywords with Keyword Discovery.Filter Keywords with Keyword Discovery.3 CREATING PAGES.An Introduction to Creating Pages.Choose File Names.Optimize Title Tags.Optimize Meta Description Tags.Optimize Meta Keyword Tags.Create a Meta Robots Tag.Add Emphasis with Header Tags.Using Text Modifiers.Optimize Images.Create Links.Validate HTML.4 BASIC WEB SITE STRUCTURE.An Introduction to Basic Web Site Structure.Find Web Hosting.Establish a Domain Name.Optimize for Multiple Browsers.Plan and Design a Web Site Structure.Link within Subject Matter Themes.Design a Sitemap.Create a Company Information Page.Create a Privacy Policy.5 ADVANCED WEB SITE STRUCTURING.An Introduction to Advanced Web Site Structuring.Create a Robots.txt File.Using the Nofollow Attribute.Structure URLs Correctly.Protect Yourself with an .htaccess File.Using Mod_Rewrite to Rewrite URLs.Redirect Non-WWW Traffic to WWW.Redirect with 301 Redirects.6 CREATING CONTENT.An Introduction to Content Creation.Write for People, Not Search Engines.Avoid Duplicate Content.Using Proper Keyword Density.Using Latent Semantic Content.Keep Content Current.Optimize Non-HTML Documents.7 CREATING COMMUNITIES.An Introduction to Creating Communities.Create a Blog with WordPress.Create a Blog with Blogger.Write Search-Engine-Optimized Posts.Make Your Blog Successful.Create a Community with vBulletin.Create a Community with phpBB.Make Your Forum Successful.Add Reviews to Your Web Site.8 BUILDING LINKS.An Introduction to Building Links.Evaluate Competition.Evaluate Potential Linking Partners.Acquire Quality Links.Using Effective Anchor Text.Link Directory Submissions.Article Directory Submissions.Community Participation.Request One-Way Links.Buy Links.9 USING GOOGLE ANALYTICS.An Introduction to Google Analytics.Create an Account.Install Tracking Code.Set Conversion Goals.Exclude Your IP Address with Filters.Exclude Traffic from a Particular Domain.Include Only Certain Directories.Track External Links.Automate Reporting.Using Analytics to Find New Keywords.Set Up E-Commerce Tracking.Insert Tracking Code on Your Thank You Page.Using Third-Party Shopping Carts.10 SOCIAL MEDIA OPTIMIZATION.An Introduction to Social Media Optimization.Network with Facebook.Network with MySpace.Maximize Exposure with StumbleUpon.Increase Traffic with MyBlogLog.Micro-Blog with Twitter.Connect with LinkedIn.Share Videos with YouTube.Take Advantage of Digg Traffic.Network with Sphinn.11 CREATING PAY-PER-CLICK CAMPAIGNS.An Introduction to Pay-per-Click Campaigns.Learn About AdWords Accounts.Create an AdWords Campaign.Target Your Campaign.Write Effective Ad Copy.
Synopsis
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youa'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: Analyzing your competition Researching and analyzing keywords Developing your link building skills Setting up blogs and communities Using Google Analytics Networking with Facebookr and MySpace Boosting traffic with Digg and StumbleUpon Setting up pay-per-click campaigns Discovering ways to monetize Web traffic Installing valuable SEO plug-ins "Apply It" and "Extra" sidebars highlight useful tips High-resolution screen shots demonstrate each task Succinct explanations walk you through step by step Two-page lessons break big topics into bite-sized modules, Welcome to the only guidebook series that takes a visual approach to professional-level computer topics., Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.
LC Classification Number
ZA4230

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