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Marketing Management: Analysis, Planning, Impleme... by Kotler, Philip Paperback

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
Marketing Management: Analysis, Planning, Implementation and C...
Book Title
Marketing Management: Analysis, Planning, Implementation and C...
ISBN
0130980056
EAN
9780130980052
Binding
Paperback / softback
Date of Publication
1993-10-31
Release Title
Marketing Management: Analysis, Planning, Implementation and C...
Artist
Kotler, Philip
Brand
N/A
Colour
N/A
Publication Year
1993
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Management: Analysis, Planning, Implementation and Control
Item Height
235mm
Author
Philip Kotler
Publisher
Pearson Education (Us)
Item Width
178mm
Subject
Computer Science, Marketing
Item Weight
1430g
Number of Pages
800 Pages

About this product

Product Information

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780130980052
eBay Product ID (ePID)
91864750

Product Key Features

Author
Philip Kotler
Publication Name
Marketing Management: Analysis, Planning, Implementation and Control
Format
Paperback
Language
English
Subject
Computer Science, Marketing
Publication Year
1993
Type
Textbook
Number of Pages
800 Pages

Dimensions

Item Height
235mm
Item Width
178mm
Item Weight
1430g

Additional Product Features

Title_Author
Philip Kotler
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
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