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Six Billion Shoppers : The Revolutionary New Platforms That Are Serving the...

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eBay item number:136199642272

Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
ISBN
9781250088673

About this product

Product Identifiers

Publisher
St. Martin's Press
ISBN-10
1250088674
ISBN-13
9781250088673
eBay Product ID (ePID)
235743513

Product Key Features

Book Title
Six Billion Shoppers : the Companies Winning the Global E-Commerce Boom
Number of Pages
256 Pages
Language
English
Publication Year
2017
Topic
Consumer Behavior, Developing & Emerging Countries, Entrepreneurship, International / General, E-Commerce / General (See Also Computers / Electronic Commerce)
Genre
Social Science, Business & Economics
Author
Porter Erisman
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
12 Oz
Item Length
8.6 in
Item Width
5.7 in

Additional Product Features

Intended Audience
Trade
LCCN
2017-010839
Reviews
Praise for Alibaba's World : **Selected as one of the Best Business Books of 2015 by the Wall Street Journal ** "Fascinating...stories don't get much better than Alibaba's." - The Financial Times "An absolute delight to read. The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World . It's how the East was won." - The New York Journal of Books "A fascinating insider's look at the digital opening of China... provides a dizzying look at this company's startling birth, growth, and success." - Publishers Weekly, Praise for Alibaba's World : **Selected as one of the Best Business Books of 2015 by the Wall Street Journal ** "Fascinating...stories don't get much better than Alibaba's." - The Financial Times "An absolute delight to read. The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World . It's how the East was won." - The New York Journal of Books "A fascinating insider's look at the digital opening of China... provides a dizzying look at this company's startling birth, growth, and success." - Publisher's Weekly
Dewey Edition
23
Dewey Decimal
381.142091724
Synopsis
An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
LC Classification Number
HF5548.325.D44E75

Item description from the seller

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Hollywood90028

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I'm a SAG-AFTRA actor. I love unions, union workers, and those attempting to organize labor in their workplaces! This store helps me between acting gigs and during labor strikes. I'm an Eagle Scout, ...
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