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Marketing Management Marshall &Johnston 3rd Edition Mc Graw Hill Loose Leaf Edit
US $36.00
ApproximatelyRM 152.11
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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US $5.97 (approx RM 25.23) USPS Media MailTM.
Located in: Merrick, New York, United States
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Estimated between Fri, 5 Sep and Wed, 10 Sep to 94104
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eBay item number:136171390283
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Artist
- Johnston, Mark W.
- Brand
- N/A
- EAN
- 9781260157833
- ISBN
- 1260157830
- Book Title
- Marketing Management
- Release Title
- Marketing Management
- Features
- Loose-Leaf
- Colour
- N/A
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1260157830
ISBN-13
9781260157833
eBay Product ID (ePID)
242815830
Product Key Features
Number of Pages
466 Pages
Publication Name
Loose Leaf Marketing Management
Language
English
Publication Year
2018
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Height
0.9 in
Item Weight
32.2 Oz
Item Length
10.8 in
Item Width
8.6 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
Grade From
College Freshman
Grade To
College Graduate Student
Table Of Content
Part One Discover Marketing Management Chapter 1 Marketing in Today's Business Milieu Chapter 2 Marketing Foundations: Global, Ethical, Sustainable Chapter 3 Elements of Marketing Strategy, Planning, and Competition Part Two Use Information to Drive Marketing Decisions Chapter 4 Market Research Essentials Chapter 5 CRM, Big Data, and Marketing Analytics Chapter 6 Understand Consumer and Business Markets Chapter 7 Segmentation, Target Marketing, and Positioning Part Three Develop the Value Offering - The Product Experience Chapter 8 Product Strategy and New Product Development Chapter 9 Build the Brand Chapter 10 Service as the Core Offering Part Four Price and Deliver the Value Offering Chapter 11 Manage Pricing Decisions Chapter 12 Manage Marketing Channels, Logistics, and Supply Chain Part Five Communicate the Value Offering Chapter 13 Promotion Essentials: Digital and Social Media Marketing Chapter 14 Promotion Essentials: Traditional Approaches
Synopsis
AMA has endorsed Marketing Management, 3e as THE resource to help prepare candidates for the PCM. Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organization and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management in really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the filed. Marketing Management 3e is designed to fulfill this need., AMA has endorsed Marketing Management, 3e as THE resource to help prepare candidates for the PCM. Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organization and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management in really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the filed. Marketing Management 3e is designed to fulfill this need.
Item description from the seller
Seller feedback (1,694)
- f***6 (24)- Feedback left by buyer.Past monthVerified purchaseGreat product and mailing
- t***l (667)- Feedback left by buyer.Past monthVerified purchaseWell packed; quickly shipped. Thank you.
- j***m (1)- Feedback left by buyer.Past 6 monthsVerified purchaseThank you so much. Better than I had hoped for and arrived in amazing time.
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Seller feedback (1,694)
- f***6 (24)- Feedback left by buyer.Past monthVerified purchaseGreat product and mailing
- t***l (667)- Feedback left by buyer.Past monthVerified purchaseWell packed; quickly shipped. Thank you.
- j***m (1)- Feedback left by buyer.Past 6 monthsVerified purchaseThank you so much. Better than I had hoped for and arrived in amazing time.