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Wizard!: Harry Potter's Brand Magic,Stephen Brown

Condition:
Good
Price:
GBP 3.11
ApproximatelyRM 18.51
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Located in: South East, United Kingdom
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eBay item number:134974382300
Last updated on Jun 18, 2024 19:10:29 MYTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Wizard!: Harry Potter's Brand Magic,Stephen Brown
ISBN
9781904879305
Publication Year
2005
Type
Textbook
Format
Paperback
Language
English
Publication Name
Wizard!: Harry Potter's Brand Magic
Item Height
175mm
Author
Stephen Brown
Publisher
Cyan Books
Subject
Marketing
Number of Pages
192 Pages

About this product

Product Information

Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world today. Fascinating insight is provided into the unconventional marketing techniques employed by Potter marketers that helped the brand become one of the world's most recognized in an extraordinarily short period of time. All aspects of the Potter brand are examined, including the marketing spin used with author J.K. Rowling, the right-wing critics, and the closely guarded contents of each new book.

Product Identifiers

Publisher
Cyan Books
ISBN-13
9781904879305
eBay Product ID (ePID)
88277231

Product Key Features

Author
Stephen Brown
Publication Name
Wizard!: Harry Potter's Brand Magic
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Height
175mm

Additional Product Features

Title_Author
Stephen Brown
Series Title
Great Brand Stories S.
Topic
Literature
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724 4981 18
Chiron_Media_Store

Chiron_Media_Store

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Detailed Seller Ratings

Average for the last 12 months

Accurate description
4.9
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Seller feedback (1,252,127)

k***j (1195)- Feedback left by buyer.
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Good quality clean book received promptly
i***0 (92)- Feedback left by buyer.
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Excellent condition book - even the many highlighted passages were neat and in a selection of colours to boot!