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Strategy: Process, Content, Context

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Located in: Rossendale, United Kingdom
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eBay item number:134890999701
Last updated on Jun 16, 2024 20:51:56 MYTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Strategy: Process, Content, Context
Genre
Business strategy
ISBN
9781408019023
Publication Year
2010
Type
Textbook
Format
Paperback
Language
English
Publication Name
Strategy: Process, Content, Context
Item Height
260mm
Author
Bob De Wit, Ron Meyer
Publisher
Cengage Learning Emea
Item Width
196mm
Subject
Government, Business
Item Weight
2100g
Number of Pages
1008 Pages

About this product

Product Information

This is the highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy, 4e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.

Product Identifiers

Publisher
Cengage Learning Emea
ISBN-13
9781408019023
eBay Product ID (ePID)
92467860

Product Key Features

Author
Bob De Wit, Ron Meyer
Publication Name
Strategy: Process, Content, Context
Format
Paperback
Language
English
Subject
Government, Business
Publication Year
2010
Type
Textbook
Number of Pages
1008 Pages

Dimensions

Item Height
260mm
Item Width
196mm
Item Weight
2100g

Additional Product Features

Title_Author
Ron Meyer, Bob De Wit
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 901578627