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Clout: The Art and Science of Influential Web Content (Voices Th
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Located in: South East, United Kingdom
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Estimated between Wed, 26 Jun and Mon, 15 Jul to 43230
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- 99.3% positive feedback
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eBay item number:134860051204
Item specifics
- Condition
- Book Title
- Clout: The Art and Science of Influential Web Content (Voices Th
- ISBN
- 9780321733016
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Clout: the Art and Science of Influential Web Content
- Item Height
- 229mm
- Publisher
- Pearson Education (Us)
- Item Width
- 179mm
- Subject
- Computer Science
- Item Weight
- 380g
- Number of Pages
- 240 Pages
About this product
Product Information
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780321733016
eBay Product ID (ePID)
94061898
Product Key Features
Publication Name
Clout: the Art and Science of Influential Web Content
Format
Paperback
Language
English
Subject
Computer Science
Publication Year
2010
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Height
229mm
Item Width
179mm
Item Weight
380g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724 4981 18
Seller assumes all responsibility for this listing.
eBay item number:134860051204
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Item location:
South East, United Kingdom
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| GBP 8.99 (approx RM 53.72) | United States | Standard Postage (Standard Int'l Postage) |
| Handling time |
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| Will usually ship within 1 business day of receiving cleared payment. |
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