Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the O

Chiron_Media_Store
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GBP 3.31
ApproximatelyRM 18.00
Condition:
Good
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Located in: South East, United Kingdom
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Estimated between Wed, 26 Nov and Thu, 11 Dec to 94104
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eBay item number:134488721331
Last updated on Nov 20, 2025 22:38:19 MYTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Title
Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the O
ISBN
9780470862117
Category

About this product

Product Information

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470862114
ISBN-13
9780470862117
eBay Product ID (ePID)
86754420

Product Key Features

Number of Pages
178 Pages
Language
English
Publication Name
Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds
Publication Year
2004
Subject
Marketing / General, Consumer Guides
Type
Not Available
Subject Area
Business & Economics, Référence
Author
David Taylor
Format
Hardcover

Dimensions

Item Height
0.7 in
Item Weight
19 oz.
Item Length
9.4 in
Item Width
7.8 in

Item description from the seller

Seller business information

VAT number: GB 724 4981 18

About this seller

Chiron_Media_Store

99.6% positive feedback•4.9M items sold

Joined Aug 2011
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Detailed Seller Ratings

Average for the last 12 months
Accurate description
4.9
Reasonable shipping cost
5.0
Shipping speed
5.0
Communication
5.0

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  • j***2 (53)- Feedback left by buyer.
    Past month
    Verified purchase
    Ordered on 7 Nov and it arrived on 11 Nov. Was appropriately packaged and arrived in good condition as described in post. Have bought books from this seller before. The books I have purchased from them have all been good quality, value and appeared to be in the condition described in the posts. Very pleased with their service. This book is a good read and I would recommend it.
    Along the Med on a Bike Called Reggie,Andrew P. Sykes (#374879415016)
  • e***d (92)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Chiron media provide a great service. It arrived promptly in decent condition considering the edition. There was a small issue with the advertised edition of the book and the one I received. However when I spoke to the seller, they were courteous, understanding and were equitable in their approach to resolving my query. This book was great value for money. I would definitely recommend the quality service provided by this seller.
    This Present Darkness,Frank Peretti- 9780854763238 (#372041816186)
  • b***r (663)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Excellent experience, these are probably the best large bookseller warehouse on eBay , their customer service is personal and responsive and they endeavour to make sure the buyers experience is a good one . Despatched promptly, and this time it was a paperback so it was ok in a polythene envelope. If you are purchasing a heavy hardback , I suggest contacting them in advance, and hopefully they will have implemented robust cardboard packaging to ensure it doesn't get damaged in the post.
    The Making of "Independence Day",Volker Engel, Rachel Aberly, Roland Emmerich, (#382551324850)
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