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How to Develop and Promote Successful Seminars and Workshops : The Definitive G…
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A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: Huntington, West Virginia, United States
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eBay item number:134045752861
Item specifics
- Condition
- ISBN
- 9780471527091
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471527092
ISBN-13
9780471527091
eBay Product ID (ePID)
460379
Product Key Features
Number of Pages
288 Pages
Language
English
Publication Name
How to Develop and Promote Successful Seminars and Workshops : The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Subject
Business Communication / General, Reference
Publication Year
1991
Type
Textbook
Subject Area
Education, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
18 Oz
Item Length
10.1 in
Item Width
7 in
Additional Product Features
Intended Audience
Trade
LCCN
90-012104
Dewey Edition
20
Illustrated
Yes
Dewey Decimal
658.456
Table Of Content
How to Select Seminar Topics That Sell. Marketing and Promotion. How to Design and Write Promotional Materials That GetResults. Single Program Brochures vs. Seminar Catalogs. How to Select and Rent Mailing Lists. When to Mail Seminar and Workshop Promotions. The Capture Ratio: Calculating Expected Direct MailResponse. Promoting Seminars with Advertisements. Where and When to Hold Seminars and Workshops. Selecting Hotels and Conference Facilities. Pricing Your Program. Added Profits: Successful Back-of-the-Room Selling. Promoter, Presenter, and Participant. The Winning Program. Conclusion. Index.
Synopsis
A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing, promotion, advertising, and more How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense, A complete guide to succeeding in today's burgeoning seminar business from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business seminars, workshops, classes, conferences is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: How to select a marketable subject and test market any seminar for about $1,000 or less How to develop a dynamic program and effective program materials How to create a powerful, registration producing marketing strategy and design winning promotional materials How to assess promotional effectiveness and fine-tune marketing to increase sales How to evaluate and choose where and when to conduct your seminar or workshop How to select hotel and conference facilities How to price your program to ensure maximum registrations/profitability How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense, A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
Item description from the seller
Seller feedback (133)
- o***e (135)- Feedback left by buyer.Past monthVerified purchaseA Wonderful Seller that goes Above and Beyond! Highly Recommend *********** Thank you again! A book that I will treasure for years!
- a***c (127)- Feedback left by buyer.Past 6 monthsVerified purchaseItem just as described. They’re very cute.Ban.do, Float On, Heart Drink Floaties, set of 2, pool drink floats (#134177355715)
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Seller feedback (133)
- o***e (135)- Feedback left by buyer.Past monthVerified purchaseA Wonderful Seller that goes Above and Beyond! Highly Recommend *********** Thank you again! A book that I will treasure for years!
- a***c (127)- Feedback left by buyer.Past 6 monthsVerified purchaseItem just as described. They’re very cute.Ban.do, Float On, Heart Drink Floaties, set of 2, pool drink floats (#134177355715)
- 3***6 (502)- Feedback left by buyer.Past 6 monthsVerified purchaseThankyou!Illuminati Cosmetics Liquid Lip In Reveal Retail price $21 (#134494427405)