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The Attention Economy by Davenport - Brand New, Free Shipping

US $14.95
ApproximatelyRM 63.19
Condition:
Brand New
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eBay item number:133782893254
Last updated on Jul 23, 2023 12:57:24 MYTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN
9781578514410
EAN
9781578514410

About this product

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
157851441X
ISBN-13
9781578514410
eBay Product ID (ePID)
7038496350

Product Key Features

Book Title
Attention Economy : Understanding the New Currency of Business
Number of Pages
272 Pages
Language
English
Publication Year
2001
Topic
Organizational Behavior, Industrial Management, Sociology / General, Information Management, Management, Organizational Development
Illustrator
Yes
Genre
Social Science, Business & Economics
Author
John C. Beck, Thomas H. Davenport
Format
Hardcover

Dimensions

Item Height
4.6 in
Item Weight
29.5 Oz
Item Length
9.6 in
Item Width
7.6 in

Additional Product Features

Intended Audience
Trade
LCCN
00-054269
TitleLeading
The
Dewey Edition
21
Dewey Decimal
303.4/833
Table Of Content
Preface 1 A New Perspective on Business: Welcome to the Attention Economy 2 Attention, the Story So Far: What Attention Is and Isn't 3 Doing a Number on You: The Measurement of Attention 4 From Amoebas to Apes: The Psychobiology of Attention 5 Luddites Beware: Attention Technologies 6 The Hidden Persuaders: Lessons from the Attention Industries 7 Eyeballs and Cyber Malls: E-Commerce and Attention 8 Command Performance: Leadership and Attention 9 Focused Choices and Global Resources: Strategy and Attention 10 Off the Org Chart: Organizational Structure and Attention 11 "You've Got (Lots and Lots of) Mail" : Managing Information, Knowledge, and Attention 12 From Myopia to Utopia: The Future of the Attention Economy Notes Index About the Authors
Synopsis
Helps individuals and organizations understand how to effectively give and get attention, one of the biggest commodities--and scarcest-- in the new economy.

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