Picture 1 of 1
Picture 1 of 1
Marketing Warfare by Ries, Al , paperback
US $4.47
ApproximatelyRM 18.82
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Located in: Interlochen, Michigan, United States
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Estimated between Wed, 25 Sep and Fri, 27 Sep to 43230
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eBay item number:126261206662
Item specifics
- Condition
- ISBN
- 9780070527263
- Book Title
- Marketing Warfare
- Publisher
- Mcgraw-Hill Education
- Item Length
- 7.9 in
- Publication Year
- 1997
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Advertising & Promotion
- Item Weight
- 9.2 Oz
- Item Width
- 5.4 in
- Number of Pages
- 224 Pages
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0070527261
ISBN-13
9780070527263
eBay Product ID (ePID)
26607
Product Key Features
Book Title
Marketing Warfare
Number of Pages
224 Pages
Language
English
Topic
Marketing / General, Advertising & Promotion
Publication Year
1997
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
9.2 Oz
Item Length
7.9 in
Item Width
5.4 in
Additional Product Features
Intended Audience
Trade
LCCN
85-014957
Dewey Edition
22
Dewey Decimal
658.8
Table Of Content
2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla Warfare.The Cola War.The Beer War.The Burger War.The Computer War.Strategy and Tactics.The Marketing General.
Synopsis
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."-- Newsweek "Revolutionary Surprising "-- Business Week " Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."-- USA Today, "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon." Newsweek "Revolutionary! Surprising!" Business Week " Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read." USA Today
Item description from the seller
Seller feedback (221,372)
- b***b (576)- Feedback left by buyer.Past monthVerified purchaseExcellent condition! A+ seller!
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