Picture 1 of 1
Picture 1 of 1
Building Brands Directly: Creating Business Value from Customer Relationships B
GBP 6.03
ApproximatelyRM 33.67
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
Postage:
GBP 8.99 (approx RM 50.20) Standard Int'l Postage.
Located in: South East, United Kingdom
Delivery:
Estimated between Thu, 26 Sep and Tue, 8 Oct to 43230
Returns:
30 days return. Buyer pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
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Seller assumes all responsibility for this listing.
eBay item number:125703916353
Item specifics
- Condition
- Title
- Building Brands Directly: Creating Business Value from Customer
- ISBN
- 9780333639078
- Publication Year
- 1996
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Building Brands Directly: Creating Business Value from Customer Relationships
- Item Height
- 216 mm
- Publisher
- Palgrave Macmillan
- Subject
- Marketing
- Item Weight
- 716 g
- Item Width
- 140 mm
- Number of Pages
- 431 Pages
About this product
Product Information
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9780333639078
eBay Product ID (ePID)
91913504
Product Key Features
Number of Pages
431 Pages
Language
English
Publication Name
Building Brands Directly: Creating Business Value from Customer Relationships
Publication Year
1996
Subject
Marketing
Type
Textbook
Format
Hardcover
Dimensions
Item Height
216 mm
Item Weight
716 g
Item Width
140 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller feedback (3,047,146)
- _***4 (53)- Feedback left by buyer.Past monthVerified purchaseHad no idea what this book would look like, as no image was provided and only a generic description. But am pleased with it nonetheless. Arrived promptly, in good condition and excellent price. Thanks
- k***w (97)- Feedback left by buyer.Past monthVerified purchaseGood
- s***9 (1107)- Feedback left by buyer.Past monthVerified purchaseAmazing, thank you!
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