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A Technique For Producing Ideas Book James Webb Young J Walter Thompson JWT New

drm22
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ApproximatelyRM 42.23
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eBay item number:125536410681
Last updated on Jul 18, 2025 01:34:14 MYTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Original Language
English
Book Series
J. Walter Thompson
ISBN
9780844230009

About this product

Product Identifiers

Publisher
McGraw-Hill Trade
ISBN-10
0844230006
ISBN-13
9780844230009
eBay Product ID (ePID)
768648

Product Key Features

Edition
89
Book Title
Technique for Producing Ideas
Number of Pages
64 Pages
Language
English
Topic
Cognitive Psychology & Cognition
Publication Year
1994
Genre
Psychology
Author
James Webb Young
Format
Trade Paperback

Dimensions

Item Weight
2.6 Oz
Item Length
7 in
Item Width
5 in

Additional Product Features

LCCN
74-084358
TitleLeading
A
Dewey Edition
22
Dewey Decimal
153.2
Synopsis
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
LC Classification Number
BF441.Y6 1997

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